As website design becomes more responsive to user needs, it is important to understand why data is such an important part of the concept.
Using data to assist helps create meaningful sites that move beyond the visual to better reflect your audience and increase the levels of engagement.
Search engine optimization is the holy grail for most websites, as they try and climb the Google ranking ladder, looking to gain more visitors and business. But, what exactly is SEO? Here’s an overview… Continue Reading
There’s been a lot of talk lately about Mobilegeddon, Google’s move towards a mobile friendly search algorithm. Normally, this talk is reserved to industry blogs that we, as web development gurus, frequent… but this update has drawn the attention of national media, from newspapers to “Today” and CNN.
So, what does this change mean to you as a business owner? Well, for one, it’s not the name of a winter storm. Continue Reading
An explainer video is a video introduction to a new business or a new product. The videos are usually short, 2-3 minute videos grouped into meaningful, navigable categories. An explainer video ought to explain what the business is all about, what it can be used for and why anyone should want to be part of it. Sometimes, the videos are created and used even before the product is finished to arouse interest in potential customers. Continue Reading
Technology changes the way many business owners conduct business. More than 70 percent of small business owners use social media to expand their brand and make a name for themselves. This is simple content marketing, where you place your message in front of consumers to educate and inform them. Here are ten ways social media help a business… Continue Reading
“Plain Jane” websites are boring and they don’t feed people’s need to be visually stimulated.
When visitors enter your website, compelling photographs can capture their attention and encourage them to stick around to see what your site has to offer. If you already have a website or are thinking about having a creative agency design one for you, don’t underestimate the value compelling photography can add. Continue Reading