Video has quickly become one of the most important marketing assets for businesses in all industries. If there’s any doubt, just look at the latest updates in social media: Facebook Live and Instagram’s story feature.
Companies are taking advantage of this trend to market themselves to their current and prospective customers. In fact, a well-crafted video that tells your story could be just what you need to differentiate yourself from your competitors.
The key to storytelling for a business, however, is incorporating the right elements in such a way that you transform your viewers into clients. Continue Reading
Over the last several years, social media has become an essential part of any business’s marketing plan. Initially, small companies saw Facebook or Twitter as cost-free ways to generate visibility and grow brand recognition. For this same reason, it is that much more important for non-profits to be active on social media.
We live in a world of messages, bombarding us everyday with new ideas, sales pitches and opinions.
So, how can you dial in your nonprofit messaging online to gain more donations or actions for your cause? Here’s three key elements to focus, whether you’re starting with a new website design or working on a website redesign.
Social media should not be an after thought when developing your business or organization’s marketing strategy. Instead it needs to be an integral part of all your various marketing efforts.
Many businesses spend a lot of time developing the perfect logo or slogan, but don’t realize the importance of ensuring every part of their company offers a cohesive image.
Companies work on content marketing in an attempt to connect with people on a personal level; however, many companies are making mistakes when it comes to a certain aspect of social media: content sharing. Continue Reading
Appropriate visual aesthetic, intriguing content, and usability are essential to a website’s success. Keep reading to learn four elements to a successful website…