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Web Design

4 Foundations of a Great Website

Almost every business nowadays has an online presence, and the core of that is their website. However, there is a big difference in having just any website and having a great website. When creating a website for any type of business or organization, there are four foundations that should be considered in order to take the site from being mediocre to being great.

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Web Design

Understanding Website and Technology Costs

As a business owner, chances are you already understand the importance of having a quality website that is engaging for your consumers. However, you might nonetheless have difficulty understanding all of the technical jargon that goes along with running a website.

Costs are important to every business owner, and you want to make sure that you are getting what you pay for when it comes to your website and other technology costs. However, if you do not speak the language, how can you possibly evaluate the cost of building and maintaining a website?

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Best Practices Web Design

Best Practices for Healthcare Website Design

When it comes to healthcare and medical website design, there are definitely some things that you want to keep in mind when crafting the perfect marketing strategy.

Designing the perfect website is never easy, but medical website design is even more challenging because of the message of comfort, credibility, and expertise that you are trying to communicate.

In fact, depending upon the particular type of medical or healthcare practice that you have, you may have to send several messages at once. For example, you may need to communicate that you have providers who are both caring and highly-skilled, or that your organization has both a long tradition of care and the latest in medical technology.

With that in mind, here are some of the best practices when creating a healthcare website design.
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Case Study Web Design

Helping launch a new website for the heartland

The world of journalism is evolving quickly, as traditional media outlets, such as newspapers and magazines, figure out how to best position themselves online.

At Hub & Spoke, we’ve been lucky enough to work with over a half dozen publications, ranging from traditional magazines covering specific industries to regional prestige publications that talk about the latest in travel, food and fun.

When Heartland Hub approached us this spring, we jumped at the opportunity to help chart the course of a new online-only media outlet hoping to reinvent community coverage.

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Best Practices Trends Web Design

Why Sliders Are Getting Old While Simplicity Stays Evergreen

Sliders and carousels… are we the only ones who find them a bit annoying? A message, beautifully decorated and enticing, passes by. Before you can admire the design, let alone read the text, the message is gone. Just like a waiter at a high-end event dangling an artfully made dessert before moving on to the next table.

Sliders have become ever more popular, with almost each upcoming website choosing this as their preferred header (or hero element, as it’s known) or at least prioritizing it as an important downpage element. But do sliders serve their purpose? Continue Reading

Best Practices Web Design

What essentials should be included with every website?

When you buy expensive items like houses, cars, and electronics, you expect certain things to be included with your purchase. Ample storage space and speed should come with a computer so that it can perform fundamental duties. Dwellings should be up to code with heating and plumbing. And new automobiles should include climate control, airbags and a quartet of tires.

What about when you purchase a new website? Just like above, you should expect specific features to come with it, especially since the internet is always adapting. At Hub & Spoke, a marketing agency and web design firm, here’s some of what you can expect. Continue Reading

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