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Case Study

Case Study Web Design

Helping launch a new website for the heartland

The world of journalism is evolving quickly, as traditional media outlets, such as newspapers and magazines, figure out how to best position themselves online.

At Hub & Spoke, we’ve been lucky enough to work with over a half dozen publications, ranging from traditional magazines covering specific industries to regional prestige publications that talk about the latest in travel, food and fun.

When Heartland Hub approached us this spring, we jumped at the opportunity to help chart the course of a new online-only media outlet hoping to reinvent community coverage.

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Case Study Graphic Design

Alice’s adventures continue with the Missouri Contemporary Ballet

For the third time, Missouri Contemporary Ballet is performing “Alice’s Adventures in Wonderland” this summer, capturing Lewis Carroll’s imaginative tale of a young girl on an adventure down the rabbit hole.

For this production, just as before, Hub & Spoke is providing multiple creative assets to the Ballet company, including the print design of its colorful posters and motion backdrops for use in the show itself. Continue Reading

Case Study Web Design

A healthy upgrade for Optimus: The Center for Health

We’ve had a longstanding relationship with The Insurance Group, helping them with print design for proposals, benefits guides, along with web design for their various sub-brands and organizations.

Recently, we worked with their on-site gym and wellness facility, Optimus: The Center for Health, to create a modern and inviting gym website design. The website, which is built with WordPress as its content management system, uses responsive website design to ensure the site works on all devices, a feature lacking from the organization’s previous website, which debuted nearly 10 years ago. Continue Reading

Case Study Graphic Design

Capturing energy and movement for Missouri Contemporary Ballet’s ‘Live’

For nearly five years, since our launch, we’ve had a firm commitment to bringing our talents to bear in helping non-profits and the arts at Hub & Spoke.

One of our longest collaborators has been the Missouri Contemporary Ballet. From transforming their company’s design through a modern and flexible rebrand to launching a complete, responsive-web-design makeover, to designing their annual show posters and playbills, we’ve been there to help.

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Branding Case Study Web Design

A Stylish Brand and Website Refresh for Hockman Interiors Furniture + Design

Furniture and décor are all about style, patterns, layouts and harmony. In the last few months, we’ve been working with Hockman Interiors to deliver on these values through a complete rebrand and website upgrade.

At Hub & Spoke, we’ve actually had the opportunity to work on multiple furniture store website designs, helping furniture stores and interior decorators showcase their products, as well as to provide interior design tips and insight into the latest trends in their competitive industry.

With Hockman Interiors, a small business in need of a makeover, our goal was two-fold: to update the branding and logo design to be relevant to the store’s core customer, and to create a responsive website design that would work on all devices for all customers.

The new logo, which mixes serif and sans serif fonts, centers around a strong H, using an elegant coloration of stylish black and white. The logo was designed not to distract from the furniture and decor, and its simplicity gives it the versatility to communicate the broad range of styles that Hockman Interiors can provide.

furniture store website design example

Online, we continued the minimalism of the branding through the website’s photos, layout and aesthetic.

Simple patterns and large photography break up the website’s homepage, while large typography is featured on inside pages.

The final result for Hockman? A much-needed upgrade that works for all customers looking for unique furniture, art and accessories along with a solid brand that can be carried out across the store’s print and collateral.

Are you a small business or B2C brand in need of an update? We’re here to help you online and off, with responsive website design, branding and much more.

Case Study Web Design

Helping simplify health insurance planning for The Insurance Group

Insurance isn’t always the flashiest of industries, but it represents stability and safety for many businesses and families.

Working with The Insurance Group for many years, we’ve been able to help them hone their message and design, through websites, print materials and even sales presentations.

Based in Columbia, with offices in St. Louis, The Insurance Group focuses on delivering quality insurance products with a personalized, hands-on experience, similar to Hub & Spoke’s customer service promise.

We recently launched a new database-driven insurance calculator tool for the company, giving it a leg up on informing and educating its corporate customers and their employees. The tool, which was custom-built in the Laravel PHP framework, features a Bootstrap-based design and a wealth of options.

From HSAs to medical expenses, the calculator allows TIG’s corporate clients to test different scenarios, seeing how it will potentially impact their healthcare costs and deductibles.

“The web application has been very well received with our client base, and we continue to expand its usage,” said Jason Swindle of The Insurance Group. “This continued partnership has helped us offer new levels of service to our customers online, while using one web agency has made communication and the development process easy as we work to refine our strategy on the web.”

No matter the size or type of project, Hub & Spoke is ready to help you find focus. From custom website design that works on all devices, known as responsive web design, to custom database solutions, we’re here to help. Let’s talk today about how our award-winning team can help you online.

© 2017 Web Design, Branding & Marketing Insights from Hub & Spoke.