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Branding Case Study Web Design

A Stylish Brand and Website Refresh for Hockman Interiors Furniture + Design

Furniture and décor are all about style, patterns, layouts and harmony. In the last few months, we’ve been working with Hockman Interiors to deliver on these values through a complete rebrand and website upgrade.

At Hub & Spoke, we’ve actually had the opportunity to work on multiple furniture store website designs, helping furniture stores and interior decorators showcase their products, as well as to provide interior design tips and insight into the latest trends in their competitive industry.

With Hockman Interiors, a small business in need of a makeover, our goal was two-fold: to update the branding and logo design to be relevant to the store’s core customer, and to create a responsive website design that would work on all devices for all customers.

The new logo, which mixes serif and sans serif fonts, centers around a strong H, using an elegant coloration of stylish black and white. The logo was designed not to distract from the furniture and decor, and its simplicity gives it the versatility to communicate the broad range of styles that Hockman Interiors can provide.

furniture store website design example

Online, we continued the minimalism of the branding through the website’s photos, layout and aesthetic.

Simple patterns and large photography break up the website’s homepage, while large typography is featured on inside pages.

The final result for Hockman? A much-needed upgrade that works for all customers looking for unique furniture, art and accessories along with a solid brand that can be carried out across the store’s print and collateral.

Are you a small business or B2C brand in need of an update? We’re here to help you online and off, with responsive website design, branding and much more.

Case Study Web Design

Helping simplify health insurance planning for The Insurance Group

Insurance isn’t always the flashiest of industries, but it represents stability and safety for many businesses and families.

Working with The Insurance Group for many years, we’ve been able to help them hone their message and design, through websites, print materials and even sales presentations.

Based in Columbia, with offices in St. Louis, The Insurance Group focuses on delivering quality insurance products with a personalized, hands-on experience, similar to Hub & Spoke’s customer service promise.

We recently launched a new database-driven insurance calculator tool for the company, giving it a leg up on informing and educating its corporate customers and their employees. The tool, which was custom-built in the Laravel PHP framework, features a Bootstrap-based design and a wealth of options.

From HSAs to medical expenses, the calculator allows TIG’s corporate clients to test different scenarios, seeing how it will potentially impact their healthcare costs and deductibles.

“The web application has been very well received with our client base, and we continue to expand its usage,” said Jason Swindle of The Insurance Group. “This continued partnership has helped us offer new levels of service to our customers online, while using one web agency has made communication and the development process easy as we work to refine our strategy on the web.”

No matter the size or type of project, Hub & Spoke is ready to help you find focus. From custom website design that works on all devices, known as responsive web design, to custom database solutions, we’re here to help. Let’s talk today about how our award-winning team can help you online.

Case Study Web Design

Helping Rock Bridge Brewing Co. differentiate online

Hub & Spoke recently helped Rock Bridge Brewing Company relaunch online, replacing their dated look with something fresh and mobile friendly.

The new design, which includes original photography of their brewery by Hub & Spoke, uses wood grains, subtle patterns and grids, helps to create the look of a modern and welcoming online gathering place.

Finding Inspiration

When Rock Bridge Brewing Company approached Hub & Spoke, they showed us one of their wooden beer taps, asking us to use its unique character for inspiration on the project.

From there, we worked to make a responsive website design that showcased their events and unique brews with an easy-to-use content management system, WordPress.

Along for the Ride

Hub & Spoke has partnered with Rock Bridge Brewing Company since 2013, when we designed their Rye You Lil’ Punk and Saison beer cans, marking their first foray into canned products.

Since then, we’ve had the opportunity to help them take four brews to store shelves, with their first bottle series set to debut across Missouri soon.

When you’re looking for a website design that works on all devices, also look for a long-term partner—someone who can grow with your business to help you tell your story. At Hub & Spoke, we work side by side with companies of all shapes and sizes to create a powerful and engaging online presence, and we won’t ever leave you hanging.

Case Study Web Design

Putting the focus on photography with Inside Columbia Magazine’s redesign

Recently acquired by Zimmer, Inside Columbia Magazine has long been one of Columbia’s go-to media destinations, taking readers inside unique spots for food, drinks and fun.

Last summer, we had the chance to help them rethink their website design, bringing our considerable magazine website design experience to the conversation. We’ve had the opportunity to design many lifestyle and business magazine websites, including websites promoting magazine events and their publishers.  Continue Reading

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