Over the last several years, social media has become an essential part of any business’s marketing plan. Initially, small companies saw Facebook or Twitter as cost-free ways to generate visibility and grow brand recognition. For this same reason, it is that much more important for non-profits to be active on social media.
Social media should not be an after thought when developing your business or organization’s marketing strategy. Instead it needs to be an integral part of all your various marketing efforts.
Technology changes the way many business owners conduct business. More than 70 percent of small business owners use social media to expand their brand and make a name for themselves. This is simple content marketing, where you place your message in front of consumers to educate and inform them. Here are ten ways social media help a business… Continue Reading
No longer do the “in your face” marketing tactics of the past work to win buyers over. In fact, many of them are actually turned off by marketers who try to force their products on them. As marketing strategies evolve, business owners are learning that the indirect approach of inbound marketing works better to win customers over.
Inbound marketing uses a combination of blogging, social media, SEO and webpages to attract customers to your business. Instead of taking your product or service to the customer, they come to you. You can follow these tips for the savvy and use inbound marketing to build your customer base. Continue Reading
The new year is approaching faster than you know it… is your marketing plan ready for action? How will you make sure you have a message for every month?
You only have a month left in 2014, so what should you be focusing on to prepare for the new year?
- Review what worked and what didn’t work so far
- Are you relying on too many marketing gimmicks? Coupons? Sales?
- Are you getting new customers, or just keeping old ones?
- Are you launching a new product or service next year?
So, why am I telling you to do this now?
Well, companies often wait till after the fact to act. It’s never too early to have a new years resolution. Plus, who wants to start the year behind!
It may be as simple as tweaking some wording, or working to achieve a better balance of media placements… but it might also mean it’s time for a new website or a better strategy.
Is inbound marketing right for my business? In short, yes. It’s smart to consider inbound marketing no matter what business you’re in. Inbound marketing is fast becoming the right strategy for promoting businesses because today’s customers don’t respond to traditional marketing tactics like they used to.
Does that mean it’s the only option you should use? Well, not exactly. You should always test a variety of communication channels to tell customers about what you have to offer and to see what they respond to.
Inbound marketing might be a good place to start, however, depending on what business you’re in. Let’s look at what inbound marketing means and some ways to tell if it’s right for you.