It’s been pretty much drilled into the heads of anyone interested in marketing their business or organization, they must be online. But “being online” is a lot different than it use to be. Being found online is now an intricate mix of search marketing and content marketing, with the goal of creating a funnel for your customers.
Content marketing has an overall goal of attracting and retaining customers. This takes knowledge of your target audience so you can create something they see as valuable.
What are the most important things to know about content marketing before you start posting articles and videos on your website, blog and social media accounts? Read on to find out. Continue Reading