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Inbound Marketing

Content Marketing Inbound Marketing Search Engine Optimization

Top 5 Tips to Conquer Content Marketing

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It’s been pretty much drilled into the heads of anyone interested in marketing their business or organization, they must be online. But “being online” is a lot different than it use to be. Being found online is now an intricate mix of search marketing and content marketing, with the goal of creating a funnel for your customers.

Content marketing has an overall goal of attracting and retaining customers. This takes knowledge of your target audience so you can create something they see as valuable.

What are the most important things to know about content marketing before you start posting articles and videos on your website, blog and social media accounts? Read on to find out. Continue Reading

Content Marketing Inbound Marketing Search Engine Optimization

What is inbound marketing?

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Cold calls. Television commercials. Direct mail campaigns. Are you familiar with some of these marketing strategies? Your company’s message is likely not being fully heard if this is the only way you are communicating with your audience. These are all examples of outbound marketing.

The problem with outbound marketing methods is they are intrusive and interrupt people’s daily activities. These tactics seem pushy, and your audience might feel that they are being convinced to do or buy something they don’t need. Once they feel that way, they will hang up the phone, mute the t.v., or throw your flyer away. Continue Reading

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