Browsing Category

Business

Branding Business

Branding 101: It’s An Investment

Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.

As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.

Continue Reading

Branding Business

Branding 101: The Best Practices for a Rebrand

Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.

If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading

Business The Process Web Design

Our Web Design Difference Works for You

Everyone likes to claim they are different, but at Hub & Spoke, our differences aren’t simply about personality and pizzazz. We save you money, without compromising quality.

Web design and development is one of those necessary expenses that can make or break a business in today’s competitive marketplace. At Hub & Spoke, we don’t nickel and dime our clients for the things it takes to maintain a website, like many agencies do. Instead, we focus on building the relationship, ensuring we know your needs and can continue to improve your marketing and design. Continue Reading

Business Creative Agency

How To Choose The Right Creative Agency

Choosing the right creative agency for your company is not always easy, especially when some specialize in certain industries for greater impact.

The right agency can help you increase your marketing game by bringing in a team of experts with a fresh perspective who know how to skillfully execute projects and campaigns, from website designs that work on all devices to video production that boosts social engagement.

Here are a few tips to consider when choosing the right agency for your project. Continue Reading

Business Content Marketing Email Marketing

How can a small business prepare their marketing for the new year?

As a new year begins, it’s a great time for small businesses to re-evaluate their marketing plan.

2017

What worked in 2016 may not always be the best bet for 2017… and what didn’t work, well, it should be thrown overboard.

Develop a content marketing strategy that prompts action.

Make a plan that will help your content and messaging reach more people, whether that involves social media sharing, outreach to media or traditional advertising.

Consider adding video to the mix, spotlighting your products or services. 64% of visitors were more likely to buy a product after watching a video about it online, while 90% of online users say product videos help in the decision-making process.

Make sure your website is still a good fit.

We all know an outdated website design when we see it. They have cheesy graphics, lots of textures, and they just look dated. In any industry, that’s a huge turnoff. It shows your website is nothing more than an old brochure.

38% of users will stop engaging with a website that is unattractive, while 51% of users have trouble finding the contact information they need. Other times it’s not the design and layout that are the problem; instead, you just have old content that doesn’t reflect your mission, achievements or projects.

No matter what, make sure the website is mobile-friendly and easy to navigate on tablets and phones.

2017-collage

Update products in your online store.

It’s a new year, so make sure new products stand out, and at the very least, update how current products are presented. Create new product descriptions and add new high-resolution images to put a fresh spin on offerings. Make sure your products keep up with changing trends.

Embrace the ROI of an effective email marketing campaign.

You have an email marketing list, right? If not, you should, as they produce an ROI of $38 for every $1 spent — if used properly. Consider using detailed analytics. Track which messages are opened and by whom. How many people click through to your website, and how many take an action once there? Use this to determine if it’s time to rework the message. Emails cost very little to send, but it’s important to hone the message. Otherwise you’ll end up in the spam box. Also, like websites, make sure your email marketing is designed to work on all devices, as 75% of Google’s 1 billion email users check their mail on a mobile device.

Consider using detailed analytics. Track which messages are opened and by whom. How many people click through to your website, and how many take an action once there? Use this to determine if it’s time to rework the message. Emails cost very little to send, but it’s important to hone the message. Otherwise you’ll end up in the spam box. Also, like websites, make sure your email marketing is designed to work on all devices, as 75% of Google’s 1 billion email users check their mail on a mobile device.

Emails cost very little to send, but it’s important to hone the message. Otherwise you’ll end up in the spam box. Also, like websites, make sure your email marketing is designed to work on all devices, as 75% of Google’s 1 billion email users check their mail on a mobile device.

Build your social media presence.

Social media can be a love-hate relationship, as it doesn’t usually lead to direct sales. Rather, it creates engagement and buzz, along with back of mind awareness.

Content consumption has increased 57% in the past two years on social media. But remember your target demographics, as only 35% of people age 65 utilize it, compared to 90% of millenials.

Make sure your profiles across the platforms, such as Facebook, Twitter, LinkedIn, Angie’s List, etc., are all up to date. On some, like Facebook, you can now add a list of services, and, of course, reviews are always important.

This is the time to explore new ideas, create fresh content and use what you’ve learned from past marketing endeavors to draw in more customers.

Conversion is the name of the game. Let’s talk about how these 5 tips can get your business ready to bring in new customers as the year changes.

This column originally appeared in Inside Columbia’s CEO Magazine.

Business News Video Production Web Design

The Five Myths Behind Your Company’s Online Presence

ceo-article

Let’s face it, there’s a lot of advice out there, especially when it comes to marketing.

Everyone claims to be an expert; everyone thinks they can help you be #1 on Google. Good luck. Being found online is about more than a pretty website design. It takes strategy, thoughtfulness and, of course, eye-catching design.

So, what are the biggest pitfalls people believe about their website? Continue Reading

© 2016 Hub & Spoke – Web Design & Marketing Insights.