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What’s In a Name

The term “hub & spoke” has been used often since its inception in the early 1980’s by American Airlines. Generally, when we think of hub-and-spoke we think of air transportation (or a bicycle tire), with flights flying from one metropolis to another and finally on to their intended destination. The same can be said about a company with its brand, creative design and a unified message.

Much like the airline industry, we want to get people and businesses to their final destination. With a central idea or brand (the hub) we can extend products, services or a central message (the spoke). The different services connect to provide a united front or focus a single issue to relevance in the market.

The ability to reach new platforms can be daunting for startups, inaccessible for the budget-minded and often considered unnecessary for the established. At Hub & Spoke, we will work with you, no matter the size of your business or budget, to handcraft a unified message to fit your needs. We want to create an online presence for your message to reach out to potential customers and clients.

With a name like Hub & Spoke, we feel we picked a name which represents who we are and what we do.

What’s Your Hub? We have a Spoke for that.


  • – Brand
  • – Message
  • – Image



  • -Websites
  • -Graphic Design
  • -Videos
  • -Print
  • -Photography
  • -SEO
  • -Wordpress
  • -Copywriting

At Hub & Spoke our name is not only an aspect of what we do, but what we to aspire to achieve for all. For all your Hub & Spoke needs we have your solutions.

© 2013 Web Design, Branding & Marketing Insights from Hub & Spoke.