Browsing Category


Branding Content Marketing

Branding 101: Copywriting Matters in Branding

You might be reading this article for several reasons. Perhaps a social media post that piqued your interest brought you here. Perhaps you’re conducting research on marketing and branding agencies in St. Louis for a project you’re working on. Perhaps you’re simply scrolling through headlines of interest while you’re in line at the grocery store.

It hardly matters how you got here; you’re here because you need clarity on a specific topic: copywriting.

When it comes to branding, copywriting is a powerful factor. From your brand’s foundation to the content you send out to potential customers, copywriting is mandatory. Ultimately, your copywriting’s quality defines how your brand is perceived. Let’s review some branding components that stress how important copywriting is. Continue Reading

Best Practices Branding Web Design

Thinking about website photography? Consider this.

Imagery, along with careful content planning, is one of the best ways to orient a website project for success. Picking the right pictures to showcase your mission, goals or organization ensures visitors establish a connection, helping them make contact.

This article will address how to judge photos that can aid in articulating a story and instill activity.

Whether you’re using a stock photo or something you’ve taken on your own, consider the following questions to determine what (and what not) to use for your site. Continue Reading


Branding 101: How to Make It Happen

At Hub & Spoke, we’ve often discussed how important is to keep your brand fresh. This article won’t rehash that point.

The following article is for businesses who have made the decision to go ahead with the rebranding process. The biggest question for such people is: “What do I do next?”

branding design in St. Louis creative agency Continue Reading

Branding Business

Branding 101: It’s An Investment

Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.

As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.

Continue Reading

Branding Case Study Web Design

A Stylish Brand and Website Refresh for Hockman Interiors Furniture + Design

Furniture and décor are all about style, patterns, layouts and harmony. In the last few months, we’ve been working with Hockman Interiors to deliver on these values through a complete rebrand and website upgrade.

At Hub & Spoke, we’ve actually had the opportunity to work on multiple furniture store website designs, helping furniture stores and interior decorators showcase their products, as well as to provide interior design tips and insight into the latest trends in their competitive industry.

With Hockman Interiors, a small business in need of a makeover, our goal was two-fold: to update the branding and logo design to be relevant to the store’s core customer, and to create a responsive website design that would work on all devices for all customers.

The new logo, which mixes serif and sans serif fonts, centers around a strong H, using an elegant coloration of stylish black and white. The logo was designed not to distract from the furniture and decor, and its simplicity gives it the versatility to communicate the broad range of styles that Hockman Interiors can provide.

furniture store website design example

Online, we continued the minimalism of the branding through the website’s photos, layout and aesthetic.

Simple patterns and large photography break up the website’s homepage, while large typography is featured on inside pages.

The final result for Hockman? A much-needed upgrade that works for all customers looking for unique furniture, art and accessories along with a solid brand that can be carried out across the store’s print and collateral.

Are you a small business or B2C brand in need of an update? We’re here to help you online and off, with responsive website design, branding and much more.

Branding Graphic Design News

Hub & Spoke wins 3 Package Design Awards from GD USA

For the third straight year, Hub & Spoke has captured a Graphic Design USA American Package Design Award.

The annual competition, which draws thousands of entrants ranging from Fortune 500 companies to boutique agencies, honors the best in packaging design, branding and marketing to help influence the purchase decision.

“Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth,” notes the Graphic Design USA website about the competition. Continue Reading

© 2017 Web Design, Branding & Marketing Insights from Hub & Spoke.