Browsing Category

Branding

Branding Business

Branding 101: It’s An Investment

Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.

As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.

Continue Reading

Branding Case Study Web Design

A Stylish Brand and Website Refresh for Hockman Interiors Furniture + Design

Furniture and décor are all about style, patterns, layouts and harmony. In the last few months, we’ve been working with Hockman Interiors to deliver on these values through a complete rebrand and website upgrade.

At Hub & Spoke, we’ve actually had the opportunity to work on multiple furniture store website designs, helping furniture stores and interior decorators showcase their products, as well as to provide interior design tips and insight into the latest trends in their competitive industry.

With Hockman Interiors, a small business in need of a makeover, our goal was two-fold: to update the branding and logo design to be relevant to the store’s core customer, and to create a responsive website design that would work on all devices for all customers.

The new logo, which mixes serif and sans serif fonts, centers around a strong H, using an elegant coloration of stylish black and white. The logo was designed not to distract from the furniture and decor, and its simplicity gives it the versatility to communicate the broad range of styles that Hockman Interiors can provide.

furniture store website design example

Online, we continued the minimalism of the branding through the website’s photos, layout and aesthetic.

Simple patterns and large photography break up the website’s homepage, while large typography is featured on inside pages.

The final result for Hockman? A much-needed upgrade that works for all customers looking for unique furniture, art and accessories along with a solid brand that can be carried out across the store’s print and collateral.

Are you a small business or B2C brand in need of an update? We’re here to help you online and off, with responsive website design, branding and much more.

Branding Graphic Design News

Hub & Spoke wins 3 Package Design Awards from GD USA

For the third straight year, Hub & Spoke has captured a Graphic Design USA American Package Design Award.

The annual competition, which draws thousands of entrants ranging from Fortune 500 companies to boutique agencies, honors the best in packaging design, branding and marketing to help influence the purchase decision.

“Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth,” notes the Graphic Design USA website about the competition. Continue Reading

Branding Business

Branding 101: The Best Practices for a Rebrand

Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.

If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading

Branding Graphic Design

5 Ways To Help Your Annual Report Stand Out

If you work for a non-profit or advocacy organization, it is likely the time of year you work on your annual report, which will be shared with donors, members and constituents.

They’re important. Annual reports can highlight what your organization has accomplished during the year through various events and activities, how much money you raised, how the money was spent, give you the opportunity thank all of your supporters, and to appeal for additional donations. But, while they’re important, they’re usually also quite boring.

annual report design for non-profits and NGO organizations

In order to stand out, and make sure your constituents can read and understand the important information, consider adding these five features to your annual report print design:

Photos

When it comes to talking about the impact your non-profit organization has made over the course of the year, you should use photos and testimonials from your supporters. Sharing their stories will go further than simply listing out past events and activities.

Charts

Financials are generally a tedious topic, but it is important to mention them in your annual report.

One obvious solution is to use a colorful chart to visualize how funds were allocated, or a graph to show a trend. Make sure you communicate key financial or other numerical information in a way which is not only engaging, but which prioritizes the most important figures and helps you tell the story you want to tell about where your organization is headed.

Infographics

Think about putting together an infographic with the organization’s summary of the past year.

This is becoming a more and more popular way to communicate important information, especially if you opt for a non-traditional annual report via email or microsite. Make it colorful and use icons, arrows, charts, and photos to bring the year alive all in one graphic.

Simplicity

Your print design should be quite simple. You don’t want to bombard people with too much text, as space is limited. Use it as a way to get the highlights of year out there, and point them in the direction of where they can learn more about your organization.

Video

Create a video about your year in review. This is an ever-growing way to engage current and prospective supporters.

The video can either be a series of slides with all of the usual reporting information and photos of events, or you can record testimonials and other engaging narration. You’re sure to catch attention with this innovative way to send out an annual report.

Whether you’re a non-profit organization looking for a website design or annual report, we’re here to help you empower and engage.

© 2016 Hub & Spoke – Web Design & Marketing Insights.