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Web Design

Branding Case Study Web Design

A Stylish Brand and Website Refresh for Hockman Interiors Furniture + Design

Furniture and décor are all about style, patterns, layouts and harmony. In the last few months, we’ve been working with Hockman Interiors to deliver on these values through a complete rebrand and website upgrade.

At Hub & Spoke, we’ve actually had the opportunity to work on multiple furniture store website designs, helping furniture stores and interior decorators showcase their products, as well as to provide interior design tips and insight into the latest trends in their competitive industry.

With Hockman Interiors, a small business in need of a makeover, our goal was two-fold: to update the branding and logo design to be relevant to the store’s core customer, and to create a responsive website design that would work on all devices for all customers.

The new logo, which mixes serif and sans serif fonts, centers around a strong H, using an elegant coloration of stylish black and white. The logo was designed not to distract from the furniture and decor, and its simplicity gives it the versatility to communicate the broad range of styles that Hockman Interiors can provide.

furniture store website design example

Online, we continued the minimalism of the branding through the website’s photos, layout and aesthetic.

Simple patterns and large photography break up the website’s homepage, while large typography is featured on inside pages.

The final result for Hockman? A much-needed upgrade that works for all customers looking for unique furniture, art and accessories along with a solid brand that can be carried out across the store’s print and collateral.

Are you a small business or B2C brand in need of an update? We’re here to help you online and off, with responsive website design, branding and much more.

Business The Process Web Design

Our Web Design Difference Works for You

Everyone likes to claim they are different, but at Hub & Spoke, our differences aren’t simply about personality and pizzazz. We save you money, without compromising quality.

Web design and development is one of those necessary expenses that can make or break a business in today’s competitive marketplace. At Hub & Spoke, we don’t nickel and dime our clients for the things it takes to maintain a website, like many agencies do. Instead, we focus on building the relationship, ensuring we know your needs and can continue to improve your marketing and design. Continue Reading

Best Practices Web Design

6 Content Rules for Effective Non-Profit Websites

A website for a non-profit differs importantly from for-profit businesses in this vital area: the target audience.

As a non-profit, your website is a tool to capture the attention, communicate, and interact with a very specific group of constituents. Here are a few rules that, if followed, will drastically increase the effectiveness of your non-profit website’s content, helping you engage better with your target.

Focus On The Home Page

Content is more than the words on a website. It’s also about the way the site is organized.

The thing about most web users is that they are easily frustrated and distracted. The power to make a good first impression on them is in your home page. A great non-profit website design is user-friendly but still captures attention.

Once the website is live, test it yourself. See how easy it is to get through to information a user might be seeking, and adjust accordingly. Make sure that key actions such as donating or learning more are easy to take. Users like straightforward sites that do not need more than two or three clicks to get them to their selected task.

Know Your Audience

Whom are you targeting? Are you speaking their language in your content? The most important way to create content is by knowing whom it is geared towards and creating information that would certainly be both beneficial and interesting to them. Content is king, and if it does not meet the needs of your target audience, you will lose them.

non profit website design example for membership association

Unless your audience is a community of experts, keeping your content free of jargon will also do you some good; most people just want simple information that they can digest without having to look up difficult vocabulary. Either way, make sure your content is well organized and easy to navigate.

Share Your Mission

If you work for a non-profit organization, you probably seek to make a difference in people’s lives. Donors will want to know your mission and, hopefully, read a little bit about the communities that you are helping. Make sure your mission is clear.

In this digital era, videos have become one of the essential ways of communicating. You could have a few videos showing what it is that you do and how the user could help further your mission. Especially if you are trying to make a personal, emotional connection, or to convey complicated information, a video is the way to go.

Be Mobile

Studies show that most of today’s web browsing happens on a smartphone or other mobile device. You don’t want your site to be frustrating or unreachable to the majority of users. Your site simply must be mobile-friendly to be relevant.

Mobile-friendly sites have other advantages as well. If it only takes a tap to call your organization to volunteer or pledge, users may be more likely to do it. Whether your site is mobile-friendly or not also has a huge impact on your search ranking.

 

Keep Content Simple and Fresh

Your site is for information, and thus, it needs to be simple and to the point. For your content to capture attention and be easy to skim through, the most important parts should be visible. You can make it easy for your audience to find the main keywords by formatting your text so that headings clearly stand out and highlighting relevant information.

One of the biggest turn-offs in websites is stale information. No one is going to take the organization seriously if the content in there is outdated. Updating your content regularly brings people up to speed and keeps them reading. It will also improve your search ranking.

If it feels like creating new content takes too much time, you could create enough evergreen content and then schedule its release systematically. Here’s the catch, though; you cannot just put together anything that you find online. It has to be of value to your audience.

Calls To Action

Your site is a source of information and action. After informing your audience, always take the chance to call them to action.

non profit website design example with call to action

Let potential donors know how they can help your cause with their donations. If you rely on volunteers, make sure that signing up is easy and that the work required is communicated clearly. If you work on public policy, let your user base know how they can contact their representatives, and give them useful strategies if they do. Remind the people who care about your cause that they don’t have to be passive; they can have an impact, as well.

Make A Difference

These rules are simple but will help you create an advocacy website design that communicates as clearly as it educates. Remember that the quality of your website can directly affect how many people you reach and how many of those people will take action. Go ahead and create a masterpiece.

Ready for more tips or to see how we can help you put them into practice? Contact Hub & Spoke today to talk about websites for non-profits, a sector in which we have a lot of experience.

Web Design

Why Website Builders Aren’t Always The Best Option

When it comes to website design, you might be asking yourself if you should go with a DIY website builder or a professional creative agency.

Site builders, like Wix or Squarespace, might be a less expensive way to go, but they are not always the best option. The key is to figure out what your goal is for your new website.

Who are you hoping to reach, and how do you want it to look? Using a website builder essentially means you are completely on your own. (There are companies who will build your site with website builder for you, but the added cost negates the sole advantage of using a builder in the first place.) If that thought is a bit overwhelming, perhaps you should hire a creative agency to take the weight off your shoulders, help guide you through the process, and bolster your results.

Time

Going with a St. Louis creative agency will save you quite a bit of time. With a website builder, you will have to learn how the system works and play around until you get the hang of it. Then, you’ll have to work on polishing the design by yourself.

An agency knows what they’re doing from the get-go. They will be able to work on your site for you, so you have the time to take care of the hundred other things on your plate.

Flexibility

Website builders are often limited in the features they offer. You are stuck with generic templates that thousands of other websites employ, and you can’t add much customization—in the design or the functionality.

On the other hand, a creative agency will have coding experts who can add almost any feature, and make sure it works the way you want. The website will be built to your custom specifications, and it will be unique to your company.

Quality

Finally, if you choose to build your website on your own, you’ll be relying on your own talents to guide you through the process. Now, there’s no doubt that you’re talented, but you are also brand new to the world of website design. It will be up to you to decide not just how your site will look, but the best way it should be organized for ease of use, and how best to drive engagement such as sales or donations.

A creative agency, on the other hand, is made of experts who have handled dozens of website projects before. They will work with you to make sure the website looks and functions optimally. They will take advantage of tools like Google analytics to hone your website so that it is just right for the user.

The choice is yours. If you think working with a creative agency might be the best path, contact Hub & Spoke today to talk about your options.

Best Practices Web Design

5 Clues That Your Website is Harming Your Brand

One of your brand’s most prized assets is the company website. With interactive content and a dynamic layout, a functional website livens up your brand, creating engagement, leads and new avenues to explore.

Websites are one of the most affordable and powerful tools you can use to engage with and target your core audience— at least in theory.

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