The new year is here and that means a fresh start, a time of new budgets and new goals.
If you’re involved with a non-profit organization, you might be thinking about your marketing plans and strategy for the New Year. Have you had to set outreach aside for the more pressing operational challenges that come up every day? More programs to run, more hats to wear and always the question of how to make it all happen!
No longer do the “in your face” marketing tactics of the past work to win buyers over. In fact, many of them are actually turned off by marketers who try to force their products on them. As marketing strategies evolve, business owners are learning that the indirect approach of inbound marketing works better to win customers over.
Inbound marketing uses a combination of blogging, social media, SEO and webpages to attract customers to your business. Instead of taking your product or service to the customer, they come to you. You can follow these tips for the savvy and use inbound marketing to build your customer base. Continue Reading
Make sure to read this month’s Professional Daym magazine for a column about SEO by Hub & Spoke’s Dak Dillon.
The column explores the pitfalls of search engine optimization and search marketing. Here’s an excerpt…
The new year is approaching faster than you know it… is your marketing plan ready for action? How will you make sure you have a message for every month?
You only have a month left in 2014, so what should you be focusing on to prepare for the new year?
So, why am I telling you to do this now?
Well, companies often wait till after the fact to act. It’s never too early to have a new years resolution. Plus, who wants to start the year behind!
It may be as simple as tweaking some wording, or working to achieve a better balance of media placements… but it might also mean it’s time for a new website or a better strategy.
Is inbound marketing right for my business? In short, yes. It’s smart to consider inbound marketing no matter what business you’re in. Inbound marketing is fast becoming the right strategy for promoting businesses because today’s customers don’t respond to traditional marketing tactics like they used to.
Does that mean it’s the only option you should use? Well, not exactly. You should always test a variety of communication channels to tell customers about what you have to offer and to see what they respond to.
Inbound marketing might be a good place to start, however, depending on what business you’re in. Let’s look at what inbound marketing means and some ways to tell if it’s right for you.
It’s been pretty much drilled into the heads of anyone interested in marketing their business or organization, they must be online. But “being online” is a lot different than it use to be. Being found online is now an intricate mix of search marketing and content marketing, with the goal of creating a funnel for your customers.
Content marketing has an overall goal of attracting and retaining customers. This takes knowledge of your target audience so you can create something they see as valuable.
What are the most important things to know about content marketing before you start posting articles and videos on your website, blog and social media accounts? Read on to find out. Continue Reading