People have shorter and shorter attention spans when it comes to internet surfing. And when they land on your page via a keyword search or paid advertising, they want to know how you are, what you do, what you offer, or what cause you are fighting for in two minutes or less.
Rather than leave it up to the user to discover this information by browsing your various pages, tell them everything they need to know in a short explainer video. Continue Reading
Hub & Spoke, a St. Louis marketing firm with offices also in Columbia, Missouri, has been named a Telly Awards winner for the fourth consecutive year.
Video has quickly become one of the most important marketing assets for businesses in all industries. If there’s any doubt, just look at the latest updates in social media: Facebook Live and Instagram’s story feature.
Companies are taking advantage of this trend to market themselves to their current and prospective customers. In fact, a well-crafted video that tells your story could be just what you need to differentiate yourself from your competitors.
The key to storytelling for a business, however, is incorporating the right elements in such a way that you transform your viewers into clients. Continue Reading
Let’s face it, there’s a lot of advice out there, especially when it comes to marketing.
Everyone claims to be an expert; everyone thinks they can help you be #1 on Google. Good luck. Being found online is about more than a pretty website design. It takes strategy, thoughtfulness and, of course, eye-catching design.
So, what are the biggest pitfalls people believe about their website? Continue Reading
For the third year in a row, Hub & Spoke has captured a trophy at the annual Telly Awards competition.
Honoring the best in video production since 1979, the Telly Awards receive entries from all 50 states and many foreign countries, totaling over 12,000 annually. Continue Reading
Appropriate visual aesthetic, intriguing content, and usability are essential to a website’s success. Keep reading to learn four elements to a successful website…