People have shorter and shorter attention spans when it comes to internet surfing. And when they land on your page via a keyword search or paid advertising, they want to know how you are, what you do, what you offer, or what cause you are fighting for in two minutes or less.
Rather than leave it up to the user to discover this information by browsing your various pages, tell them everything they need to know in a short explainer video. Continue Reading
Hub & Spoke, a St. Louis marketing firm with offices also in Columbia, Missouri, has been named a Telly Awards winner for the fourth consecutive year.
Video has quickly become one of the most important marketing assets for businesses in all industries. If there’s any doubt, just look at the latest updates in social media: Facebook Live and Instagram’s story feature.
Companies are taking advantage of this trend to market themselves to their current and prospective customers. In fact, a well-crafted video that tells your story could be just what you need to differentiate yourself from your competitors.
The key to storytelling for a business, however, is incorporating the right elements in such a way that you transform your viewers into clients. Continue Reading
Let’s face it, there’s a lot of advice out there, especially when it comes to marketing.
Everyone claims to be an expert; everyone thinks they can help you be #1 on Google. Good luck. Being found online is about more than a pretty website design. It takes strategy, thoughtfulness and, of course, eye-catching design.
So, what are the biggest pitfalls people believe about their website? Continue Reading
An explainer video is a video introduction to a new business or a new product. The videos are usually short, 2-3 minute videos grouped into meaningful, navigable categories. An explainer video ought to explain what the business is all about, what it can be used for and why anyone should want to be part of it. Sometimes, the videos are created and used even before the product is finished to arouse interest in potential customers. Continue Reading
It’s important for any business to have an established customer base. This gives your business a sense of financial security. The only way for your business to grow though, is if you also attract new customers. Sometimes this can be easier said than done.