explainer videos

Content Marketing Video Production

4 Ways To Tell Your Company’s Story Through Video

Video has quickly become one of the most important marketing assets for businesses in all industries. If there’s any doubt, just look at the latest updates in social media: Facebook Live and Instagram’s story feature.

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Companies are taking advantage of this trend to market themselves to their current and prospective customers. In fact, a well-crafted video that tells your story could be just what you need to differentiate yourself from your competitors.

The key to storytelling for a business, however, is incorporating the right elements in such a way that you transform your viewers into clients. Continue Reading

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The Five Myths Behind Your Company’s Online Presence

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Let’s face it, there’s a lot of advice out there, especially when it comes to marketing.

Everyone claims to be an expert; everyone thinks they can help you be #1 on Google. Good luck. Being found online is about more than a pretty website design. It takes strategy, thoughtfulness and, of course, eye-catching design.

So, what are the biggest pitfalls people believe about their website? Continue Reading

Content Marketing Video Production

Explainer Videos Explained: How to gain new customers with videos

An explainer video is a video introduction to a new business or a new product. The videos are usually short, 2-3 minute videos grouped into meaningful, navigable categories. An explainer video ought to explain what the business is all about, what it can be used for and why anyone should want to be part of it. Sometimes, the videos are created and used even before the product is finished to arouse interest in potential customers. Continue Reading

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Explainer Videos

Explainer Videos Provide Maximum Return on Investment

Explainer videos are short online videos created to promote and explain a company, service or product while engaging viewers. Professional videos that are designed with engagement in mind capture an audience’s attention and are more successful at delivering their message than regular word content because humans absorb more information and remain engaged longer when several of their senses are used at one time to process information.

One of the reasons explainer videos have become wildly popular is because they produce high conversion rates. Studies have shown that 85% of consumers are more likely to purchase a product or service after watching an explainer video because they have a better understanding of what they are buying.  Other studies have shown people will watch an explainer video two or three times when it is done well and will share the video with their peers if they find the information useful.

What Makes a Great Explainer Video?

A great explainer video is comprised of three main components that are designed to stimulate the senses as the information is being delivered: Entertainment, motion and information. By creating a professional video that is able to entertain your audience while delivering the who, what and why of your business, product or service while incorporating motion you will set your explainer video apart from the masses.

More than just relaying information in an entertaining format, great explainer videos will evoke an emotional response in your target audience and influence them to take action. In a survey conducted by Forbes, 52% of high-level executives said they were influenced to make a purchase after watching a great explainer video because they felt they understood the product or service and were compelled to make the purchase.

Benefits Beyond Conversions

High conversion rates are the obvious benefits to great explainer videos but there are others that are not immediately apparent. Websites that include video in their content consistently place higher in search engine rankings. Dated websites that feature endless text and images consistently perform lower in search results than sites that incorporate engaging video content. Videos also help lower your site’s “bounce rate” (viewers that click onto a page in your site and leave immediately) because they tend to hold the viewer’s attention, which also contributes to higher search engine rankings.

A great video will maximize your exposure as people view it and share it across their social media platforms or with people they believe will benefit from seeing it. Think of how many videos you have heard of going viral, meaning an exploded number of views in a very short time period. Those videos have provided immense exposure for the companies that created them.

Finally, explainer videos are an easily measured marketing device. You can quickly determine how many people are interested in your product or service by monitoring the number of views your video receives. Building your marketing platform around these products and services will greatly enhance your sales.

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