Based on data from 2016’s Fundraising Effectiveness Project, non-profits saw a small rise in revenue (5.3%) and donors (2.0%) in 2015. Despite that, bigger increases are something non-profits with empty pockets would welcome.
One way to do this is to make sure that your web and marketing strategy, a cornerstone of donor and stakeholder engagement, is keeping up to date with the latest. So, what, then, are the current non-profit digital trends?
For the third time, Missouri Contemporary Ballet is performing “Alice’s Adventures in Wonderland” this summer, capturing Lewis Carroll’s imaginative tale of a young girl on an adventure down the rabbit hole.
For this production, just as before, Hub & Spoke is providing multiple creative assets to the Ballet company, including the print design of its colorful posters and motion backdrops for use in the show itself. Continue Reading
For the second time, Hub & Spoke has been recognized as a Distinguished Agency by the Horizon Interactive Awards, an international competition now in its 15th year.
Along with the overall agency honors, the team at Hub & Spoke received 12 total awards, including three Golds and a Best in Category award.
“We’ve been off to a great year so far at Hub & Spoke, expanding into new markets and working with a lot of interesting folks, helping them find focus,” said Dak Dillon, principal and creative director at Hub & Spoke. “This has been a year of growth and expansion and we look forward to the challenges that brings!”
Each project in the competition was judged by a panel of creative peers based on creativity and originality, overall design and experience, communication of message and marketing effectiveness.
“The 2016 competition represents an outstanding execution of industry trends in terms of strategic online solutions and integrated campaigns through multiple media,” said, Mike Sauce- founder of the Horizon Interactive Awards. “It is clear that digital creatives are paying close attention to performance across all media, brand identity, user purpose and the utility of the solution.”
Hub & Spoke’s award-winning web design is built on a WordPress framework that is designed with best practices in mind, including a mobile-first focus that uses a fully responsive web design. Along with providing unique creative design, Hub & Spoke sets itself apart from other creative agencies by including hosting free for the first year and empowering its clients to use their website through robust training, while also always being there to assist when questions arise.
Winning work includes poster designs for Missouri Contemporary Ballet’s “Surge” and “Carmina Burana,” Columbia Farmers Market “Food From Home” campaign and annual report along with website design for the University of Missouri’s ECHO Autism project, Feeding Missouri and Accurate Rx Pharmacy.
About Hub & Spoke
Hub & Spoke is St. Louis web design and branding firm that works with a diverse mix of marketing clients, helping them find focus, with offices in St. Louis and Columbia, Missouri. Hub & Spoke provides modern mobile friendly responsive website design, graphic design, video production, search marketing services and photography.
As a non-profit, you want to make taking donations as easy and seamless as possible for potential contributors and supporters.
People usually mean well, but it is human nature to come up with enough excuses not to donate on their own, there is no need for you to make it any easier for them to say “I’ll do it later.” One of the ways that you can make it extremely simple for people to donate to your cause is to use Stripe.
For nearly five years, since our launch, we’ve had a firm commitment to bringing our talents to bear in helping non-profits and the arts at Hub & Spoke.
One of our longest collaborators has been the Missouri Contemporary Ballet. From transforming their company’s design through a modern and flexible rebrand to launching a complete, responsive-web-design makeover, to designing their annual show posters and playbills, we’ve been there to help.
Email marketing is by far one of the most effective ways to reach a large audience in a manner that’s engaging and effective.
Emails are highly personal by nature and have a very good open rate compared with other forms of marketing. Many bloggers and marketing experts will tell you that email marketing is one of the most important ways to develop a relationship with an audience and eventually to generate sales – and it can be equally as useful for non-profit organizations too.
It’s a shame then that many campaigners don’t make better use of email marketing, and that it is less well-understood than other options such as search engine optimization or social media. Read on, then, for ten powerful tips that will help you increase the impact of your email marketing. Continue Reading
