website design

Business The Process Web Design

Our Web Design Difference Works for You

Everyone likes to claim they are different, but at Hub & Spoke, our differences aren’t simply about personality and pizzazz. We save you money, without compromising quality.

Web design and development is one of those necessary expenses that can make or break a business in today’s competitive marketplace. At Hub & Spoke, we don’t nickel and dime our clients for the things it takes to maintain a website, like many agencies do. Instead, we focus on building the relationship, ensuring we know your needs and can continue to improve your marketing and design. Continue Reading

Web Design

Why Website Builders Aren’t Always The Best Option

When it comes to website design, you might be asking yourself if you should go with a DIY website builder or a professional creative agency.

Site builders, like Wix or Squarespace, might be a less expensive way to go, but they are not always the best option. The key is to figure out what your goal is for your new website.

Who are you hoping to reach, and how do you want it to look? Using a website builder essentially means you are completely on your own. (There are companies who will build your site with website builder for you, but the added cost negates the sole advantage of using a builder in the first place.) If that thought is a bit overwhelming, perhaps you should hire a creative agency to take the weight off your shoulders, help guide you through the process, and bolster your results.

Time

Going with a St. Louis creative agency will save you quite a bit of time. With a website builder, you will have to learn how the system works and play around until you get the hang of it. Then, you’ll have to work on polishing the design by yourself.

An agency knows what they’re doing from the get-go. They will be able to work on your site for you, so you have the time to take care of the hundred other things on your plate.

Flexibility

Website builders are often limited in the features they offer. You are stuck with generic templates that thousands of other websites employ, and you can’t add much customization—in the design or the functionality.

On the other hand, a creative agency will have coding experts who can add almost any feature, and make sure it works the way you want. The website will be built to your custom specifications, and it will be unique to your company.

Quality

Finally, if you choose to build your website on your own, you’ll be relying on your own talents to guide you through the process. Now, there’s no doubt that you’re talented, but you are also brand new to the world of website design. It will be up to you to decide not just how your site will look, but the best way it should be organized for ease of use, and how best to drive engagement such as sales or donations.

A creative agency, on the other hand, is made of experts who have handled dozens of website projects before. They will work with you to make sure the website looks and functions optimally. They will take advantage of tools like Google analytics to hone your website so that it is just right for the user.

The choice is yours. If you think working with a creative agency might be the best path, contact Hub & Spoke today to talk about your options.

The Process Web Design

The Value of a Design-Driven Web Design Firm

Website vendors and design providers are a dime a dozen these days, especially with the emergence of website builders and offshoring services. Do any search online, and you’re sure to find twenty or more vendors providing everything from premium consulting to out-of-the-can template generation for those on a bootstrap budget.

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The Process Web Design

Maximizing a Smaller Budget for Non-Profit Website Design

Top notch non-profit website design requires the same level of professionalism as is expected of any business web design, especially when accepting donations or aiming to increase awareness.

How do non-profits justify the need for a web design budget?

In today’s world, people browse online when they want to learn more or contribute to a cause, so a powerful web presence is a must to help stand out. Continue Reading

Best Practices Search Engine Optimization The Process Web Design

Auditing Your Website for a Successful Redesign

If you’re thinking of doing a website redesign, you probably have an inkling that there is something about your current website that is not quite working for you.

Whether you’re wanting to reorganize and update current content, work to improve your search ranking through SEO or just want a fresh redesign, a website audit is a great way to begin the process of figuring out what elements are amiss and how to right the ship.

An audit is also a good way to evaluate the effectiveness of your site overall and its marketing message, while helping you set goals and analytical data points to revisit after relaunch to gauge success. Continue Reading

Case Study Web Design

Helping Rock Bridge Brewing Co. differentiate online

Hub & Spoke recently helped Rock Bridge Brewing Company relaunch online, replacing their dated look with something fresh and mobile friendly.

The new design, which includes original photography of their brewery by Hub & Spoke, uses wood grains, subtle patterns and grids, helps to create the look of a modern and welcoming online gathering place.

Finding Inspiration

When Rock Bridge Brewing Company approached Hub & Spoke, they showed us one of their wooden beer taps, asking us to use its unique character for inspiration on the project.

From there, we worked to make a responsive website design that showcased their events and unique brews with an easy-to-use content management system, WordPress.

Along for the Ride

Hub & Spoke has partnered with Rock Bridge Brewing Company since 2013, when we designed their Rye You Lil’ Punk and Saison beer cans, marking their first foray into canned products.

Since then, we’ve had the opportunity to help them take four brews to store shelves, with their first bottle series set to debut across Missouri soon.

When you’re looking for a website design that works on all devices, also look for a long-term partner—someone who can grow with your business to help you tell your story. At Hub & Spoke, we work side by side with companies of all shapes and sizes to create a powerful and engaging online presence, and we won’t ever leave you hanging.

© 2017 Web Design, Branding & Marketing Insights from Hub & Spoke.