Site builders, like Wix or Squarespace, might be a less expensive way to go, but they are not always the best option. The key is to figure out what your goal is for your new website.
Who are you hoping to reach, and how do you want it to look? Using a website builder essentially means you are completely on your own. (There are companies who will build your site with website builder for you, but the added cost negates the sole advantage of using a builder in the first place.) If that thought is a bit overwhelming, perhaps you should hire a creative agency to take the weight off your shoulders, help guide you through the process, and bolster your results.
Going with a St. Louis creative agency will save you quite a bit of time. With a website builder, you will have to learn how the system works and play around until you get the hang of it. Then, you’ll have to work on polishing the design by yourself.
An agency knows what they’re doing from the get-go. They will be able to work on your site for you, so you have the time to take care of the hundred other things on your plate.
Website builders are often limited in the features they offer. You are stuck with generic templates that thousands of other websites employ, and you can’t add much customization—in the design or the functionality.
On the other hand, a creative agency will have coding experts who can add almost any feature, and make sure it works the way you want. The website will be built to your custom specifications, and it will be unique to your company.
Finally, if you choose to build your website on your own, you’ll be relying on your own talents to guide you through the process. Now, there’s no doubt that you’re talented, but you are also brand new to the world of website design. It will be up to you to decide not just how your site will look, but the best way it should be organized for ease of use, and how best to drive engagement such as sales or donations.
A creative agency, on the other hand, is made of experts who have handled dozens of website projects before. They will work with you to make sure the website looks and functions optimally. They will take advantage of tools like Google analytics to hone your website so that it is just right for the user.
The choice is yours. If you think working with a creative agency might be the best path, contact Hub & Spoke today to talk about your options.