A new year has arrived, which means many experts will proudly brandish their predictions and prognostications about the year ahead.
Of course, we could make lots of predictions about the global political climate, the next World Series Champions, whether Snapchat Spectacles are actually cool or creepy, and so and on, but we’re a design and marketing company, so those predictions aren’t really in our wheel house.
Instead, we’re going to focus on one thing in our look at the year ahead: What will define web design in 2017? Continue Reading
You can’t undertake a project like updating your website without a clear idea of what technologies are available. After all, ignoring current trends could mean you alienate your customer base.
You have likely heard the buzz about the release of Hummingbird, Google’s new search engine algorithm. Google recently unveiled the new algorithm publicly, though it launched in August. The change to the search engine is an effort to better interpret complex queries and provide relevant information to users. It focuses on matching each word in a query to build upon its knowledge graphing. When a user searches for a particular business, for instance, Google will pull up its hours of operation, address, pictures and any relevant information. Likewise, If a user asks a question, “What is the capital of Honduras?” the answer Tegucigalpa is displayed at the top. For all those who were curious.
The Power of Responsive Web Design by Hub & Spoke is your company’s guide to keeping pace with the emerging technology of today and tomorrow. It highlights the advantages of using responsive web design to construct a “future proof website.” Responsive sites load efficiently and work effectively across virtually all platforms and web browsers. They eliminate the expense of maintaining a different site for each platform, and the need to develop additional formats as new technology is introduced to the market. Continue Reading
By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading
Studies have shown that 95% of all Web traffic will enter a site that is returned on the first page of an Internet search.
This means regardless of how great your site is if search engine optimization (SEO) techniques have not been employed to return your site on the first page of returned searches, you will miss a vast portion of potential visitors. Continue Reading