Sliders and carousels… are we the only ones who find them a bit annoying? A message, beautifully decorated and enticing, passes by. Before you can admire the design, let alone read the text, the message is gone. Just like a waiter at a high-end event dangling an artfully made dessert before moving on to the next table.
Sliders have become ever more popular, with almost each upcoming website choosing this as their preferred header (or hero element, as it’s known) or at least prioritizing it as an important downpage element. But do sliders serve their purpose? Continue Reading
Based on data from 2016’s Fundraising Effectiveness Project, non-profits saw a small rise in revenue (5.3%) and donors (2.0%) in 2015. Despite that, bigger increases are something non-profits with empty pockets would welcome.
One way to do this is to make sure that your web and marketing strategy, a cornerstone of donor and stakeholder engagement, is keeping up to date with the latest. So, what, then, are the current non-profit digital trends?
A new year has arrived, which means many experts will proudly brandish their predictions and prognostications about the year ahead.
Of course, we could make lots of predictions about the global political climate, the next World Series Champions, whether Snapchat Spectacles are actually cool or creepy, and so and on, but we’re a design and marketing company, so those predictions aren’t really in our wheel house.
Instead, we’re going to focus on one thing in our look at the year ahead: What will define web design in 2017? Continue Reading
You can’t undertake a project like updating your website without a clear idea of what technologies are available. After all, ignoring current trends could mean you alienate your customer base.
You have likely heard the buzz about the release of Hummingbird, Google’s new search engine algorithm. Google recently unveiled the new algorithm publicly, though it launched in August. The change to the search engine is an effort to better interpret complex queries and provide relevant information to users. It focuses on matching each word in a query to build upon its knowledge graphing. When a user searches for a particular business, for instance, Google will pull up its hours of operation, address, pictures and any relevant information. Likewise, If a user asks a question, “What is the capital of Honduras?” the answer Tegucigalpa is displayed at the top. For all those who were curious.
The Power of Responsive Web Design by Hub & Spoke is your company’s guide to keeping pace with the emerging technology of today and tomorrow. It highlights the advantages of using responsive web design to construct a “future proof website.” Responsive sites load efficiently and work effectively across virtually all platforms and web browsers. They eliminate the expense of maintaining a different site for each platform, and the need to develop additional formats as new technology is introduced to the market. Continue Reading