It’s not every day you get a chance to help “plant the seeds” of a new brand, but with Momentum Seeds, we had just that opportunity.
If you are looking for a well-crafted logo then you need to understand the qualities of good logo design and branding. These qualities include: recognizability, instantaneous communication, and adaptability.
The new year is here and that means a fresh start, a time of new budgets and new goals.
If you’re involved with a non-profit organization, you might be thinking about your marketing plans and strategy for the New Year. Have you had to set outreach aside for the more pressing operational challenges that come up every day? More programs to run, more hats to wear and always the question of how to make it all happen!
A company’s brand is the main way a customer identifies them. A brand represents the company in several different aspects including online, in print and on their building.
When a customer recognizes branding they also recognize the company, what it stands for and whether or not it has a positive reputation. In fact, with a good design, a brand alone can be enough to pull in a potential customer and cause them to want to find out more about a company’s product or service.
It’s important for any business to have an established customer base. This gives your business a sense of financial security. The only way for your business to grow though, is if you also attract new customers. Sometimes this can be easier said than done.
Whether you are a new business, organization or brand you’ve likely spent a lot of time researching your target audience.
You have to know who you are talking to in order to properly market your products or services. You also need to know how to talk to your audience. What forms of communication are they most responsive to? Websites, social media, print materials, mailers? Once you have a solid idea of who you’re talking to and how to do it, you have to design your marketing campaign.
Designing for your target audience can make or break you. Your overall design is your first impression to your target audience, and you only get one first impression. To make sure you turn your first introduction into a lasting relationship, read on for 5 tips on how to design for your target audience. Continue Reading