You might be reading this article for several reasons. Perhaps a social media post that piqued your interest brought you here. Perhaps you’re conducting research on marketing and branding agencies in St. Louis for a project you’re working on. Perhaps you’re simply scrolling through headlines of interest while you’re in line at the grocery store.
It hardly matters how you got here; you’re here because you need clarity on a specific topic: copywriting.
When it comes to branding, copywriting is a powerful factor. From your brand’s foundation to the content you send out to potential customers, copywriting is mandatory. Ultimately, your copywriting’s quality defines how your brand is perceived. Let’s review some branding components that stress how important copywriting is. Continue Reading
For nearly five years, since our launch, we’ve had a firm commitment to bringing our talents to bear in helping non-profits and the arts at Hub & Spoke.
One of our longest collaborators has been the Missouri Contemporary Ballet. From transforming their company’s design through a modern and flexible rebrand to launching a complete, responsive-web-design makeover, to designing their annual show posters and playbills, we’ve been there to help.
At Hub & Spoke, we’ve often discussed how important is to keep your brand fresh. This article won’t rehash that point.
The following article is for businesses who have made the decision to go ahead with the rebranding process. The biggest question for such people is: “What do I do next?”
Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.
As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.
Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.
If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading
Many businesses spend a lot of time developing the perfect logo or slogan, but don’t realize the importance of ensuring every part of their company offers a cohesive image.
Companies work on content marketing in an attempt to connect with people on a personal level; however, many companies are making mistakes when it comes to a certain aspect of social media: content sharing. Continue Reading