Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.
As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.
Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.
If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading
Many businesses spend a lot of time developing the perfect logo or slogan, but don’t realize the importance of ensuring every part of their company offers a cohesive image.
Companies work on content marketing in an attempt to connect with people on a personal level; however, many companies are making mistakes when it comes to a certain aspect of social media: content sharing. Continue Reading
We recently completed a multifaceted branding and design project for Adams Dairy Consulting, a company that helps farmers understand and integrate technology and streamline their business processes.
Based in the midwest, ADC wanted a brand that was modern and honest, while also connecting it to the business owners Mizzou roots.
When Creekside Pet Center came to Hub & Spoke for branding and web design, they already had in mind what they wanted. Since they specialize in doggy daycare, they knew that their prized golden retriever, Zeus, would be the perfect face for their about to launch brand.
Salon Nefisa launched their bold new branding and website design this week from Hub & Spoke, featuring a minimal look with tailored photography by Catherine Rhodes Photography. Continue Reading