People have shorter and shorter attention spans when it comes to internet surfing. And when they land on your page via a keyword search or paid advertising, they want to know how you are, what you do, what you offer, or what cause you are fighting for in two minutes or less.
Rather than leave it up to the user to discover this information by browsing your various pages, tell them everything they need to know in a short explainer video. Continue Reading
An explainer video is a video introduction to a new business or a new product. The videos are usually short, 2-3 minute videos grouped into meaningful, navigable categories. An explainer video ought to explain what the business is all about, what it can be used for and why anyone should want to be part of it. Sometimes, the videos are created and used even before the product is finished to arouse interest in potential customers. Continue Reading