Many businesses spend a lot of time developing the perfect logo or slogan, but don’t realize the importance of ensuring every part of their company offers a cohesive image.
Companies work on content marketing in an attempt to connect with people on a personal level; however, many companies are making mistakes when it comes to a certain aspect of social media: content sharing. Continue Reading
It’s important for any business to have an established customer base. This gives your business a sense of financial security. The only way for your business to grow though, is if you also attract new customers. Sometimes this can be easier said than done.
How much do you know about content marketing?
It’s certainly one of the buzz phrases you hear people using when they are talking about SEO or search engine optimization. Content marketing’s focus is on creating consistently relevant and valuable information or content for a well defined target audience. The overall goal of creating this content is that it will encourage your consumers to act in a way to increase profit.
It’s not enough to have the same pairs of eyeballs visiting your website every day. In order to make content marketing truly successful your content needs to be considered “share worthy” by your every day consumers. The name pretty much says it all. You want consumers of your content to tell their friends and family about it, so they tell their friends and family and well you get the idea. Oh yeah, and you want them to ‘Like’ it on Facebook, Tweet about it on Twitter and share it across other social media platforms they use.