Best Practices Web Design

What essentials should be included with every website?

When you buy expensive items like houses, cars, and electronics, you expect certain things to be included with your purchase. Ample storage space and speed should come with a computer so that it can perform fundamental duties. Dwellings should be up to code with heating and plumbing. And new automobiles should include climate control, airbags and a quartet of tires.

What about when you purchase a new website? Just like above, you should expect specific features to come with it, especially since the internet is always adapting. At Hub & Spoke, a marketing agency and web design firm, here’s some of what you can expect. Continue Reading

Content Marketing Inbound Marketing Search Engine Optimization

What is inbound marketing?


Cold calls. Television commercials. Direct mail campaigns. Are you familiar with some of these marketing strategies? Your company’s message is likely not being fully heard if this is the only way you are communicating with your audience. These are all examples of outbound marketing.

The problem with outbound marketing methods is they are intrusive and interrupt people’s daily activities. These tactics seem pushy, and your audience might feel that they are being convinced to do or buy something they don’t need. Once they feel that way, they will hang up the phone, mute the t.v., or throw your flyer away. Continue Reading

Search Engine Optimization Trends

SEO – The Ugly Truth

You have likely heard the buzz about the release of Hummingbird, Google’s new search engine algorithm. Google recently unveiled the new algorithm publicly, though it launched in August. The change to the search engine is an effort to better interpret complex queries and provide relevant information to users. It focuses on matching each word in a query to build upon its knowledge graphing. When a user searches for a particular business, for instance, Google will pull up its hours of operation, address, pictures and any relevant information. Likewise, If a user asks a question, “What is the capital of Honduras?” the answer Tegucigalpa is displayed at the top. For all those who were curious.

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