search engine optimization

Search Engine Optimization Trends

SEO – The Ugly Truth

You have likely heard the buzz about the release of Hummingbird, Google’s new search engine algorithm. Google recently unveiled the new algorithm publicly, though it launched in August. The change to the search engine is an effort to better interpret complex queries and provide relevant information to users. It focuses on matching each word in a query to build upon its knowledge graphing. When a user searches for a particular business, for instance, Google will pull up its hours of operation, address, pictures and any relevant information. Likewise, If a user asks a question, “What is the capital of Honduras?” the answer Tegucigalpa is displayed at the top. For all those who were curious.

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Search Engine Optimization Trends

The Long and Short of Effective Search Engine Optimization

By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading

Search Engine Optimization Trends

Search Engine Optimization an Overview

Studies have shown that 95% of all Web traffic will enter a site that is returned on the first page of an Internet search. This means regardless of how great your site is if search engine optimization (SEO) techniques have not been employed to return your site on the first page of returned searches, you will miss a vast portion of potential visitors.  Several components to SEO have been revamped recently to improve the quality of sites returned highest in searches. This overview will touch on some of them. Continue Reading

Web Design

The Insurance Group’s New Blogging Site

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The Insurance Group, the long standing and trusted partner covering all insurance needs throughout the state, came to Hub & Spoke needing a custom website for blogging with built-in search engine optimization.

The new TIG Compliance Curator was designed to help spread news about the health care law compliance to TIG’s clients in an easy to read and scan website. Using a simple color scheme with white space, we created a clean and simple aesthetic that matched the professional image of the Columbia based company.

It’s Not Just About the Design

The second part of the project called for us to update The Insurance Group’s search engine optimization relating to health care laws.  SEO work takes us deep inside websites, reviewing code, analytics and data, helping us find solutions for our clients.

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We’re Here to Help

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

 

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