marketing strategy

Branding Business

Branding 101: It’s An Investment

Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.

As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.

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Content Marketing Email Marketing Inbound Marketing

The new year is almost here, are you ready?

The new year is approaching faster than you know it… is your marketing plan ready for action? How will you make sure you have a message for every month?

You only have a month left in 2014, so what should you be focusing on to prepare for the new year?

  • Review what worked and what didn’t work so far
  • Are you relying on too many marketing gimmicks? Coupons? Sales?
  • Are you getting new customers, or just keeping old ones?
  • Are you launching a new product or service next year?

So, why am I telling you to do this now?

Well, companies often wait till after the fact to act. It’s never too early to have a new years resolution. Plus, who wants to start the year behind!

It may be as simple as tweaking some wording, or working to achieve a better balance of media placements… but it might also mean it’s time for a new website or a better strategy.

Content Marketing Inbound Marketing

Is Inbound Marketing Right for My Business?

Is inbound marketing right for my business? In short, yes. It’s smart to consider inbound marketing no matter what business you’re in. Inbound marketing is fast becoming the right strategy for promoting businesses because today’s customers don’t respond to traditional marketing tactics like they used to.

Does that mean it’s the only option you should use? Well, not exactly. You should always test a variety of communication channels to tell customers about what you have to offer and to see what they respond to.

Inbound marketing might be a good place to start, however, depending on what business you’re in. Let’s look at what inbound marketing means and some ways to tell if it’s right for you.

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