Kansas City MO

Search Engine Optimization Trends

SEO – The Ugly Truth

You have likely heard the buzz about the release of Hummingbird, Google’s new search engine algorithm. Google recently unveiled the new algorithm publicly, though it launched in August. The change to the search engine is an effort to better interpret complex queries and provide relevant information to users. It focuses on matching each word in a query to build upon its knowledge graphing. When a user searches for a particular business, for instance, Google will pull up its hours of operation, address, pictures and any relevant information. Likewise, If a user asks a question, “What is the capital of Honduras?” the answer Tegucigalpa is displayed at the top. For all those who were curious.

Continue Reading

Web Design

The Power of Responsive Web Design

The Power of Responsive Web Design by Hub & Spoke is your company’s guide to keeping pace with the emerging technology of today and tomorrow. It highlights the advantages of using responsive web design to construct a “future proof website.” Responsive sites load efficiently and work effectively across virtually all platforms and web browsers. They eliminate the expense of maintaining a different site for each platform, and the need to develop additional formats as new technology is introduced to the market. Continue Reading

Trends Web Design

Weighing the Pros and Cons of Online Website Builders

A good website is the foundation of your online marketing efforts and the virtual storefront to display your products or services to your target audience. Potential clients expect a company’s web design to be uncluttered, easy to navigate and quick to load, while being interesting enough to hold their interest. Continue Reading

Search Engine Optimization Trends

The Long and Short of Effective Search Engine Optimization

By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading

© 2013 Hub & Spoke – Web Design & Marketing Insights.