graphic design

Case Study Graphic Design

Capturing energy and movement for Missouri Contemporary Ballet’s ‘Live’

For nearly five years, since our launch, we’ve had a firm commitment to bringing our talents to bear in helping non-profits and the arts at Hub & Spoke.

One of our longest collaborators has been the Missouri Contemporary Ballet. From transforming their company’s design through a modern and flexible rebrand to launching a complete, responsive-web-design makeover, to designing their annual show posters and playbills, we’ve been there to help.

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Branding Graphic Design

5 Ways To Help Your Annual Report Stand Out

If you work for a non-profit or advocacy organization, it is likely the time of year you work on your annual report, which will be shared with donors, members and constituents.

They’re important. Annual reports can highlight what your organization has accomplished during the year through various events and activities, how much money you raised, how the money was spent, give you the opportunity thank all of your supporters, and to appeal for additional donations. But, while they’re important, they’re usually also quite boring.

annual report design for non-profits and NGO organizations

In order to stand out, and make sure your constituents can read and understand the important information, consider adding these five features to your annual report print design:

Photos

When it comes to talking about the impact your non-profit organization has made over the course of the year, you should use photos and testimonials from your supporters. Sharing their stories will go further than simply listing out past events and activities.

Charts

Financials are generally a tedious topic, but it is important to mention them in your annual report.

One obvious solution is to use a colorful chart to visualize how funds were allocated, or a graph to show a trend. Make sure you communicate key financial or other numerical information in a way which is not only engaging, but which prioritizes the most important figures and helps you tell the story you want to tell about where your organization is headed.

Infographics

Think about putting together an infographic with the organization’s summary of the past year.

This is becoming a more and more popular way to communicate important information, especially if you opt for a non-traditional annual report via email or microsite. Make it colorful and use icons, arrows, charts, and photos to bring the year alive all in one graphic.

Simplicity

Your print design should be quite simple. You don’t want to bombard people with too much text, as space is limited. Use it as a way to get the highlights of year out there, and point them in the direction of where they can learn more about your organization.

Video

Create a video about your year in review. This is an ever-growing way to engage current and prospective supporters.

The video can either be a series of slides with all of the usual reporting information and photos of events, or you can record testimonials and other engaging narration. You’re sure to catch attention with this innovative way to send out an annual report.

Whether you’re a non-profit organization looking for a website design or annual report, we’re here to help you empower and engage.

Graphic Design News Web Design

Hub & Spoke takes home platinum at MarCom Awards

For the second year in a row, Hub & Spoke has been honored by the MarCom Awards, an annual international print design and digital media contest.

This year’s winning work includes website design and print design completed during the past year for clients such as Feeding Missouri and the Missouri Contemporary Ballet, with one platinum, two golds and two honorable mentions awarded. Continue Reading

Graphic Design News

Hub & Spoke captures another American Package Design Award

Missouri web design and creative agency, Hub & Spoke, has been honored with an American Package Design Award by GD USA for the second straight year.

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The winning work, part of our collaboration with Rock Bridge Brewing Company, combines art from Veteran Curt Bean of the Art of War Project to create a unique beer can design featuring a scene from “Moby Dick.”

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“It’s an honor to capture another package design award from GD USA,” said Dak Dillon, creative director at Hub & Spoke. “We continue to work with Rock Bridge Brewing Co. on new cans as they expand their production line, with each allowing us to honor a great program, the Art of War Project.”

For five decades, Graphic Design USA, a leading business-to-business magazine for graphic design professionals, has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards are the fastest growing, with over 2000 entries annually.

About Hub & Spoke
Hub & Spoke is a full-service creative agency, based in Columbia, Missouri. Hub & Spoke works with a diverse mix of clients to help them find focus for their marketing and creative design, online and offline. Hub & Spoke provides modern mobile friendly website design, graphic design, video production, search marketing services and photography.

About Graphic Design USA
For 51 years, Graphic Design USA has been the business-to-business magazine for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, monthly e-newsletters, an iPad App, a digital version of the magazine, and several Design Annuals covering the best in Graphic Design, Web Design, Package Design and Corporate Design. The publisher just completed a 50th anniversary editorial series featuring special reports on the greatest graphic designers, art directors, organizations, and projects (and much more) of the past half-century.

 

Branding Graphic Design

Why Do I Need Brand Standards?

A company’s brand is the main way a customer identifies them. A brand represents the company in several different aspects including online, in print and on their building.

When a customer recognizes branding they also recognize the company, what it stands for and whether or not it has a positive reputation. In fact, with a good design, a brand alone can be enough to pull in a potential customer and cause them to want to find out more about a company’s product or service.

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Branding Graphic Design Trends Web Design

5 tips on designing for your target audience

Whether you are a new business, organization or brand you’ve likely spent a lot of time researching your target audience.

You have to know who you are talking to in order to properly market your products or services. You also need to know how to talk to your audience. What forms of communication are they most responsive to? Websites, social media, print materials, mailers? Once you have a solid idea of who you’re talking to and how to do it, you have to design your marketing campaign.

Designing for your target audience can make or break you. Your overall design is your first impression to your target audience, and you only get one first impression. To make sure you turn your first introduction into a lasting relationship, read on for 5 tips on how to design for your target audience. Continue Reading

© 2014 Web Design, Branding & Marketing Insights from Hub & Spoke.