graphic design

Web Design

10 reasons I should get a new website design

In many cases, your website serves as your first introduction to your audience. First impressions are everything, as I am sure you have learned on first dates, job interviews and business meetings. If your website doesn’t turn on the charm and offer its visitors useful information they are compelled to share, it’s probably not leaving your audience with a great first impression. Continue Reading

Branding

When does a company need a facelift?

Maybe your sales aren’t exactly sagging, but if your business has sort of plateaued, it might be time to consider injecting some new life into it. A newly rejuvenated company can increase it sales and expand its customer base while helping to maintain the customers it already has. What company wouldn’t benefit from this?

Unsure of whether or not your company could use a bit of a makeover? Here are some signs your business might be in need of a facelift.

Outdated branding

If your business has been around for a number of years, your brand might be outdated. Over the lifetime of your business, trends change and having a brand and logo that keeps with old times can make your company seem stagnate unattentive. A company needs to continue to evolve its brand over time so it can: set itself apart, appeal to new and emerging markets, and connect with its target audience.

Startups can also benefit from updated branding. In the early days of beginning your company, you may not have been able to fully develop your identity. Taking the time to establish what you want your business to be is critical in helping with your brand awareness. This is something that can spill over to a company logo, website and printed materials all with the goal of unifying your business’s message and overall image.

Changing products or services

It’s certainly not unheard of for a company to start out doing one thing but overtime evolve into something different. This is a natural progression. The problem is, your company’s image needs to also reflect these changes.

Take some time to evaluate what your business started out doing and how it has evolved to the present day. Make sure your image reflects new products or services, so you can better communicate what you represent to current and future customers. A good tip is to review your business plan once a year to make sure your business is heading in the right direction to match the goals of your five-year plan.

Stagnate marketing plan

If your marketing plan doesn’t ever change, it’s likely your business is in need of a facelift. Over the natural evolution of any company, goals, products and services can all change. This will affect who you market to and how. In order to make sure your business is working with an up-to-date marketing plan, ask yourself the following questions:

  1. Who is my target audience?
  2. Is social media part of my marketing strategy?
  3. What areas do I want to focus on for spreading my message?
  4. What is the time frame for my marketing plan?
  5. What are the end goals for my plan? For example, how much will sales, profits and spending increase?

Over the life of any business, a facelift is inevitable. You can’t expect your company to maintain its customer base without acknowledging new trends and technologies– let alone attracting new clientele. Three big indicators that your company may need a facelift are: outdated branding, changing products or services, stagnate marketing plan

Change is inevitable. How you respond to it will determine the longevity of your company.

Web Design

The Insurance Group’s New Blogging Site

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The Insurance Group, the long standing and trusted partner covering all insurance needs throughout the state, came to Hub & Spoke needing a custom website for blogging with built-in search engine optimization.

The new TIG Compliance Curator was designed to help spread news about the health care law compliance to TIG’s clients in an easy to read and scan website. Using a simple color scheme with white space, we created a clean and simple aesthetic that matched the professional image of the Columbia based company.

It’s Not Just About the Design

The second part of the project called for us to update The Insurance Group’s search engine optimization relating to health care laws.  SEO work takes us deep inside websites, reviewing code, analytics and data, helping us find solutions for our clients.

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We’re Here to Help

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

 

Trends Web Design

Understanding the Power of Google Analytics

With a bricks and mortar store front, it is easy to determine how many people come to your shop in a given period and how interested they are in purchasing your offerings. When trying to determine a Website’s success however, it is not as easy since you cannot physically see your clientele and monitor their browsing and purchasing tendencies.

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Enter Google Analytics; a free tool that can be embedded into your Website with a few simple lines of code.

A Powerful Data Miner

Essentially, Google Analytics turns your Website into a veritable data mine. The tool collects information about visitors to your site and collates it, creating detailed reports on how visitors are accessing your site and what they are doing once they get there. Armed with this powerful information, you will be better able to make decisions regarding your Web properties and their management in order to maximize your return on investment.

Information Delivered

Some of the basic information delivered by Google Analytics includes the types of devices being used to access your site, the pages most visited and the amount of time each person spends on your site. With this information, you can easily determine which pages are working on your site and which pages require some work to maintain the users’ attention. In understanding what devices are most commonly used to access your site, you can determine what type of site will work best for your target market.

Google Analytics will also enable you to learn what cities your visitors are hailing from, what search engines they are using to find you and what sites are referring them to your site. This information can help you understand how users are finding your site and what areas are weak and need your attention. This is particularly useful in determining what areas of your social media campaigns are driving the most traffic to your site. For example, if most of your visitors are coming to your site via Facebook, yet your concentration has been on LinkedIn, you can adjust the investment of your time accordingly.

Harnessing the Power of Google Analytics

Although we have only briefly touched on the power of Google Analytics, it should be clear that the information provided by this tool is invaluable to Website owners. Harnessing the power of Google Analytics will enable you to make decisions regarding your site that will help increase traffic, and lengthen the amount of time visitors are spending on your site once they arrive. Not only will that lead to higher conversions, it will also improve your search engine rankings.

Are You Reaching Your Full Potential 

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

© 2013 Hub & Spoke – Web Design & Marketing Insights.