content creation

Best Practices Web Design

What essentials should be included with every website?

When you buy expensive items like houses, cars, and electronics, you expect certain things to be included with your purchase. Ample storage space and speed should come with a computer so that it can perform fundamental duties. Dwellings should be up to code with heating and plumbing. And new automobiles should include climate control, airbags and a quartet of tires.

What about when you purchase a new website? Just like above, you should expect specific features to come with it, especially since the internet is always adapting. At Hub & Spoke, a marketing agency and web design firm, here’s some of what you can expect. Continue Reading

Content Marketing Web Design

What goes into effective and engaging website copy?

While there’s an increasing emphasis on including engaging visuals and video in website design, we believe that nothing will ever take the place of well-written copy. We call content one of our four keys to a successful website.

We’ve assembled some key questions to help you establish your intentions and objectives for the copy, or written content, on your site. These questions are relevant whether your own team produces your content or you work with Hub & Spoke or another provider.

Although it might not be necessary to recreate the existing content you have, the following questions will establish a foundation, whether you are making small changes or need something entirely new. Continue Reading

Best Practices Content Marketing Web Design

Creating Attractive Website Content That Fosters Engagement

It’s common knowledge that the average person’s attention span is increasingly short. We all live busier, faster lives than we used to live. This is especially true here on the internet, where we’re constantly bombarded by content and moving on to the next thing—whatever it is—only takes a click.


Nonetheless, people are quite willing to stick around if what they’re watching or reading is helpful and engaging, and it provides new insights and robust knowledge. This is where quality content comes in. Continue Reading

Content Marketing Inbound Marketing Search Engine Optimization

What is inbound marketing?


Cold calls. Television commercials. Direct mail campaigns. Are you familiar with some of these marketing strategies? Your company’s message is likely not being fully heard if this is the only way you are communicating with your audience. These are all examples of outbound marketing.

The problem with outbound marketing methods is they are intrusive and interrupt people’s daily activities. These tactics seem pushy, and your audience might feel that they are being convinced to do or buy something they don’t need. Once they feel that way, they will hang up the phone, mute the t.v., or throw your flyer away. Continue Reading

© 2013 Web Design, Branding & Marketing Insights from Hub & Spoke.