Columbia Missouri

Case Study Web Design

Putting the focus on photography with Inside Columbia Magazine’s redesign

Recently acquired by Zimmer, Inside Columbia Magazine has long been one of Columbia’s go-to media destinations, taking readers inside unique spots for food, drinks and fun.

Last summer, we had the chance to help them rethink their website design, bringing our considerable magazine website design experience to the conversation. We’ve had the opportunity to design many lifestyle and business magazine websites, including websites promoting magazine events and their publishers.  Continue Reading

Business Web Design

How to gain more customers through your website

You may think you have a good website. If potential customers look at your website and leave without buying anything, those numbers could tell a different story. It may be time to do a complete website facelift and hire a professional to provide a new website design. But before you make the call, here are five things you should consider before incorporating a new website design or making changes to your website.

gain-customers

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Content Marketing Email Marketing Inbound Marketing

The new year is almost here, are you ready?

The new year is approaching faster than you know it… is your marketing plan ready for action? How will you make sure you have a message for every month?

You only have a month left in 2014, so what should you be focusing on to prepare for the new year?

  • Review what worked and what didn’t work so far
  • Are you relying on too many marketing gimmicks? Coupons? Sales?
  • Are you getting new customers, or just keeping old ones?
  • Are you launching a new product or service next year?

So, why am I telling you to do this now?

Well, companies often wait till after the fact to act. It’s never too early to have a new years resolution. Plus, who wants to start the year behind!

It may be as simple as tweaking some wording, or working to achieve a better balance of media placements… but it might also mean it’s time for a new website or a better strategy.

© 2014 Web Design, Branding & Marketing Insights from Hub & Spoke.