Columbia Missouri

Content Marketing Email Marketing Inbound Marketing

The new year is almost here, are you ready?

The new year is approaching faster than you know it… is your marketing plan ready for action? How will you make sure you have a message for every month?

You only have a month left in 2014, so what should you be focusing on to prepare for the new year?

  • Review what worked and what didn’t work so far
  • Are you relying on too many marketing gimmicks? Coupons? Sales?
  • Are you getting new customers, or just keeping old ones?
  • Are you launching a new product or service next year?

So, why am I telling you to do this now?

Well, companies often wait till after the fact to act. It’s never too early to have a new years resolution. Plus, who wants to start the year behind!

It may be as simple as tweaking some wording, or working to achieve a better balance of media placements… but it might also mean it’s time for a new website or a better strategy.


Be the disrupter in your market


Every market has a leader, someone you want to learn from and follow. As an entrepreneur, you’re likely not the leader… at least not at first. Instead, you’re the person who’s going to shake things up.

When you first start out, you’re small, unknown and have a great advantage. You can be the disrupter. I’m drawn to this idea in most of my pursuits, disrupting. Continue Reading

Branding Graphic Design Trends Web Design

5 tips on designing for your target audience

Whether you are a new business, organization or brand you’ve likely spent a lot of time researching your target audience.

You have to know who you are talking to in order to properly market your products or services. You also need to know how to talk to your audience. What forms of communication are they most responsive to? Websites, social media, print materials, mailers? Once you have a solid idea of who you’re talking to and how to do it, you have to design your marketing campaign.

Designing for your target audience can make or break you. Your overall design is your first impression to your target audience, and you only get one first impression. To make sure you turn your first introduction into a lasting relationship, read on for 5 tips on how to design for your target audience. Continue Reading

Trends Web Design

Weighing the Pros and Cons of Online Website Builders

A good website is the foundation of your online marketing efforts and the virtual storefront to display your products or services to your target audience. Potential clients expect a company’s web design to be uncluttered, easy to navigate and quick to load, while being interesting enough to hold their interest. Continue Reading

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