Every market has a leader, someone you want to learn from and follow. As an entrepreneur, you’re likely not the leader… at least not at first. Instead, you’re the person who’s going to shake things up.
When you first start out, you’re small, unknown and have a great advantage. You can be the disrupter. I’m drawn to this idea in most of my pursuits, disrupting. Continue Reading
How much do you know about content marketing?
It’s certainly one of the buzz phrases you hear people using when they are talking about SEO or search engine optimization. Content marketing’s focus is on creating consistently relevant and valuable information or content for a well defined target audience. The overall goal of creating this content is that it will encourage your consumers to act in a way to increase profit.
It’s not enough to have the same pairs of eyeballs visiting your website every day. In order to make content marketing truly successful your content needs to be considered “share worthy” by your every day consumers. The name pretty much says it all. You want consumers of your content to tell their friends and family about it, so they tell their friends and family and well you get the idea. Oh yeah, and you want them to ‘Like’ it on Facebook, Tweet about it on Twitter and share it across other social media platforms they use.
Getting customers to visit your website once is a feat all its own. Once that happens, you need to figure out how to keep them coming back. After all, visiting your site once out of boredom or curiosity isn’t enough to sustain a business.