wordpress

Web Design

The Value of WordPress

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With 58,000 of the top 1 million web sites and more than 20% of all sites in the US powered by WordPress, it has become the most popular content management system (CMS) on the web. Originally created as a blogging platform, WordPress has used information gathered from bloggers’ extensive use of content to create a CMS that is not only powerful, but also easy for people without programming degrees to use.

At one time, updating your web site or creating new content required either a programmer or knowledge of programming to be able to get your content live on the web. WordPress has made this process as easy as creating and sending an email, meaning even those with limited computer knowledge are able to provide their users with fresh content. The platform operates on the WYSIWYG (what you see is what you get) principle much like a simple word processing program.

As an Open Source project (read FREE), there are countless numbers of themes and plugins that make creating a website or blog possible within a few minutes of downloading the software. If you prefer a completely personalized site, you should consider having a custom site designed for your business. Once the design or template is complete, creating the content management portion of your WordPress is a breeze.

Adding categories, pages and posts are as simple as pointing and clicking on your desired action, and entering the relevant data. Once you have created your basic framework, the addition of content and media is a matter of selecting the appropriate heading and saving the content after it has been modified. It is due to this ease-of-use that WordPress has become the most popular CMS on the web.

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From shopping carts to photo galleries, WordPress plugins make adding special features to your site extremely simple. Once the plugin has been installed, most features can be implemented using drag-and-drop to put them where you wish on the site. Adding comment boxes and feedback forms work in the same manner.

Perhaps one of the most important features of WordPress is its reputation with search engines. Fresh content with high engagement will keep search engine crawlers active on your site, which means your rankings will be higher. WordPress’ design and add-on features make search engine optimization a natural process rather than another full-time job.

Creating a web site that is easy to update and including a blog to create a farther reach does not have to be a difficult process. To create a site that will not only stand out from the rest, but also to rank high in search engine results, Contact us today to schedule a meeting or just to talk.

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique.

 

News Web Design

A responsive upgrade for the Columbia Business Times

The Columbia Business Times needed an evolution of their website.

At the forefront of Columbia business news, the Columbia Business Times needed to match their publication’s feel and style and bridge that experience to the web. We were eager to help create the new website.

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Adding a flexible mobile experience was crucial, as readership is always on the go. With a responsive web design, reading articles and staying current is now accessible on all devices.

A choice between using a mobile site or desktop version is no longer needed. Now, it just works. We wanted to keep the design clean and simple, matching the same fonts and finishing touches of the printed magazine.

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We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

News Web Design

Trey Bistro debuts new, image driven, website

It doesn’t take long after meeting Trey Quinlan, owner of Trey Bistro, that you become enthralled in his journey to restaurant entrepreneurship, as well with his son, Landon, whom seems to a constant fixture in and around the restaurant.

Recently having the pleasure to work with Trey and staff, we are proud to show off their website.

Trey Bistro features local farm fresh ingredients, offering a wide array of entrees and savory specials. Being frequent guest of the bistro, we loved having the opportunity to work along with them to create a modern website that captured their businesses energy and feeling.

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Starting with a website he designed in his spare time, Trey wanted a website which represented the restaurant and its atmosphere. Something that would stand out, yet be polished with a modern look and feel. The new website needed to be clean, simple and match the style and brand he had established. We knew we had an open playbook to draw from, so we let our creative juices flow.

We crafted a responsive website that features large imagery of the space while being simple and easy to navigate. Being flexible and adaptable, the website can be viewed anywhere by any device. Including dynamic photos, we were able to create a refreshing and welcoming feel.

We had a great time working with an amazing group of people and we are excited to show off their website.

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We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

News Web Design

Visually Columbia

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We are proud to show off our latest project which debuted earlier this week: Visually Columbia.

A conference focusing on new and expanding technology, Visually Columbia is a round table discussion on what’s trending and where the industry is headed in the world of visual communication and visual marketing.

Featuring a question and answer portion, individuals will be able to ask the pertinent questions which might be facing them or their business as visual communications, web video and responsive web design enter the forefront of communications.

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Featuring some of the brightest minds in Columbia, Visually Columbia’s power panel is helping businesses better understand how they can grow with visual marketing and communication.

Hub & Spoke built a complex HTML5/CSS3 single page website to showcase the event. Parallax scrolling, a clean minimal design, the ability to RSVP and a custom Google Map integration give Visually Columbia a top-notch event website design.

Visually Columbia is May 21 from 2-5 PM at The Tiger Hotel with free drinks afterword. Our creative director, Dak Dillon, will be part of the panel. All are welcome to come experience, listen and learn about the industry and where it’s headed at no cost. We hope to see you there!

Search Engine Optimization Web Design

Getting to Know Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving visibility of a web site or page on search engines by using specifics phrases or techniques. Here’s how you can improve your SEO:

User Search

Search engines, Google, Yahoo or Bing, rank each web page based on content and which is most relevant to the users search. Getting to the first page or the top results takes planning or experience in the field.

Once to your site, users want to know are your pages a valuable source of information, are they entertaining or can it solve a problem.

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Keyword Heavy

The first big aspect of SEO is hitting all the keywords you want to be found by. These words should be spread out evenly throughout the site and pages (As I will state later, cramming in too many is often a downfall for SEO.). Correct placement is key. Take for instance this blog, I’ve said or will say SEO, bounce rate, cloaking and Google Analytics just to name a few (Yes, I know that was a crafting way of sneaking them in one more time.). It is how you do it which is key. Whatever your business is, gaining the attention of all customers is most important.

Doing Research

Researching what keywords people may use to find you is yet another step. Doing a thorough search, might take weeks and into months, can reduce unnecessary filler content. This is where Google Analytics and Rank Tracker come in. A systematic process of trial and error is needed to be sure what people are searching in your area, what are they looking for state or nation wide or what phrases or keywords is my competition succeeding in.

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The Good Bounce

Another factor to affect SEO is bounce rate, the number of different page views a single user has or how immersed your visitors are in your site.

If many users go to your home page or a single page and then leave, you will have high bounce rate. On the Other hand, if many users go page to page and explore, your bounce rate decreases. Furthermore, companies with only a single page will tend to have higher bounce rates. There is no set mark to hit high or low on bounce rate. General rule of thumb is anywhere between 40% to 70%. But can change depending on company needs.

Remember This

Cramming in too many content words in a small sentence or paragraph can have negative effects. It needs to flow as a normal sentence. Excessively stuffing too many content rich words can be seen by Google or other search engines as a violation and cost you in the long run.

Additionally, if the content is lacking keywords and feels ‘thin’ to the reader, this ultimately will affect pageviews.

Another bad process is Cloaking. This is providing two separate websites for users and search engines,using the search engine to gain all the page hits while getting all the positive attention on your website. This is a serious no-no as well and Google will find out!

This is just a skimming of the surface into the intricacies of SEO.

Interested in learning more? Email hello@hubandspokecreative.com or give us a call 573-298-6980.

Uncategorized

What’s In a Name

The term “hub & spoke” has been used often since its inception in the early 1980’s by American Airlines. Generally, when we think of hub-and-spoke we think of air transportation (or a bicycle tire), with flights flying from one metropolis to another and finally on to their intended destination. The same can be said about a company with its brand, creative design and a unified message.

Much like the airline industry, we want to get people and businesses to their final destination. With a central idea or brand (the hub) we can extend products, services or a central message (the spoke). The different services connect to provide a united front or focus a single issue to relevance in the market.

The ability to reach new platforms can be daunting for startups, inaccessible for the budget-minded and often considered unnecessary for the established. At Hub & Spoke, we will work with you, no matter the size of your business or budget, to handcraft a unified message to fit your needs. We want to create an online presence for your message to reach out to potential customers and clients.

With a name like Hub & Spoke, we feel we picked a name which represents who we are and what we do.

What’s Your Hub? We have a Spoke for that.

Hub

  • – Brand
  • – Message
  • – Image

 

Spoke

  • -Websites
  • -Graphic Design
  • -Videos
  • -Print
  • -Photography
  • -SEO
  • -Wordpress
  • -Copywriting


At Hub & Spoke our name is not only an aspect of what we do, but what we to aspire to achieve for all. For all your Hub & Spoke needs we have your solutions.

© 2013 Hub & Spoke – Web Design & Marketing Insights.