Search Engine Optimization Web Design

Getting to Know Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving visibility of a web site or page on search engines by using specifics phrases or techniques. Here’s how you can improve your SEO:

User Search

Search engines, Google, Yahoo or Bing, rank each web page based on content and which is most relevant to the users search. Getting to the first page or the top results takes planning or experience in the field.

Once to your site, users want to know are your pages a valuable source of information, are they entertaining or can it solve a problem.

user search

Keyword Heavy

The first big aspect of SEO is hitting all the keywords you want to be found by. These words should be spread out evenly throughout the site and pages (As I will state later, cramming in too many is often a downfall for SEO.). Correct placement is key. Take for instance this blog, I’ve said or will say SEO, bounce rate, cloaking and Google Analytics just to name a few (Yes, I know that was a crafting way of sneaking them in one more time.). It is how you do it which is key. Whatever your business is, gaining the attention of all customers is most important.

Doing Research

Researching what keywords people may use to find you is yet another step. Doing a thorough search, might take weeks and into months, can reduce unnecessary filler content. This is where Google Analytics and Rank Tracker come in. A systematic process of trial and error is needed to be sure what people are searching in your area, what are they looking for state or nation wide or what phrases or keywords is my competition succeeding in.


The Good Bounce

Another factor to affect SEO is bounce rate, the number of different page views a single user has or how immersed your visitors are in your site.

If many users go to your home page or a single page and then leave, you will have high bounce rate. On the Other hand, if many users go page to page and explore, your bounce rate decreases. Furthermore, companies with only a single page will tend to have higher bounce rates. There is no set mark to hit high or low on bounce rate. General rule of thumb is anywhere between 40% to 70%. But can change depending on company needs.

Remember This

Cramming in too many content words in a small sentence or paragraph can have negative effects. It needs to flow as a normal sentence. Excessively stuffing too many content rich words can be seen by Google or other search engines as a violation and cost you in the long run.

Additionally, if the content is lacking keywords and feels ‘thin’ to the reader, this ultimately will affect pageviews.

Another bad process is Cloaking. This is providing two separate websites for users and search engines,using the search engine to gain all the page hits while getting all the positive attention on your website. This is a serious no-no as well and Google will find out!

This is just a skimming of the surface into the intricacies of SEO.

Interested in learning more? Email hello@hubandspokecreative.com or give us a call 573-298-6980.


What’s In a Name

The term “hub & spoke” has been used often since its inception in the early 1980’s by American Airlines. Generally, when we think of hub-and-spoke we think of air transportation (or a bicycle tire), with flights flying from one metropolis to another and finally on to their intended destination. The same can be said about a company with its brand, creative design and a unified message.

Much like the airline industry, we want to get people and businesses to their final destination. With a central idea or brand (the hub) we can extend products, services or a central message (the spoke). The different services connect to provide a united front or focus a single issue to relevance in the market.

The ability to reach new platforms can be daunting for startups, inaccessible for the budget-minded and often considered unnecessary for the established. At Hub & Spoke, we will work with you, no matter the size of your business or budget, to handcraft a unified message to fit your needs. We want to create an online presence for your message to reach out to potential customers and clients.

With a name like Hub & Spoke, we feel we picked a name which represents who we are and what we do.

What’s Your Hub? We have a Spoke for that.


  • – Brand
  • – Message
  • – Image



  • -Websites
  • -Graphic Design
  • -Videos
  • -Print
  • -Photography
  • -SEO
  • -Wordpress
  • -Copywriting

At Hub & Spoke our name is not only an aspect of what we do, but what we to aspire to achieve for all. For all your Hub & Spoke needs we have your solutions.

© 2013 Web Design, Branding & Marketing Insights from Hub & Spoke.