The new year is here and that means a fresh start, a time of new budgets and new goals.
If you’re involved with a non-profit organization, you might be thinking about your marketing plans and strategy for the New Year. Have you had to set outreach aside for the more pressing operational challenges that come up every day? More programs to run, more hats to wear and always the question of how to make it all happen!
A company’s brand is the main way a customer identifies them. A brand represents the company in several different aspects including online, in print and on their building.
When a customer recognizes branding they also recognize the company, what it stands for and whether or not it has a positive reputation. In fact, with a good design, a brand alone can be enough to pull in a potential customer and cause them to want to find out more about a company’s product or service.
Make sure to read this month’s Professional Daym magazine for a column about SEO by Hub & Spoke’s Dak Dillon.
The column explores the pitfalls of search engine optimization and search marketing. Here’s an excerpt…
You can’t undertake a project like updating your website without a clear idea of what technologies are available. After all, ignoring current trends could mean you alienate your customer base.
Everyone with a website daydreams of their site being the first one that pops up on a search engine results page. That sort of thing isn’t likely to happen overnight. After all, there’s a lot of competition out there and undoubtedly more than one website talking about the exact same thing you are.
There are ways you can help your site stand apart from the crowd. The design is crucial. You need a website people want to visit and that gives them the information they need. Read on for 5 tips for getting a better website design. Continue Reading
The goal of a nonprofit organization’s website is pretty straightforward. A nonprofit wants to present itself in a manner which encourages individuals and organizations to donate money, time or other resources to further their cause.
If you work for a nonprofit organization and you find yourself tasked with creating or improving your organization’s web presence, you probably realize that this isn’t as simple as it may seem. Not just any website will do, if you want to boost awareness for your nonprofit.
Every website (whether for a nonprofit or not) should draw people in, and tell them why they should care about your mission. In order to make this happen effectively, you should be aware of some important design trends for nonprofit websites.