non profit website design

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The power of Stripe for non-profit donations online

As a non-profit, you want to make taking donations as easy and seamless as possible for potential contributors and supporters.

People usually mean well, but it is human nature to come up with enough excuses not to donate on their own, there is no need for you to make it any easier for them to say “I’ll do it later.” One of the ways that you can make it extremely simple for people to donate to your cause is to use Stripe.

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Case Study Graphic Design

Capturing energy and movement for Missouri Contemporary Ballet’s ‘Live’

For nearly five years, since our launch, we’ve had a firm commitment to bringing our talents to bear in helping non-profits and the arts at Hub & Spoke.

One of our longest collaborators has been the Missouri Contemporary Ballet. From transforming their company’s design through a modern and flexible rebrand to launching a complete, responsive-web-design makeover, to designing their annual show posters and playbills, we’ve been there to help.

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Best Practices Web Design

6 Content Rules for Effective Non-Profit Websites

A website for a non-profit differs importantly from for-profit businesses in this vital area: the target audience.

As a non-profit, your website is a tool to capture the attention, communicate, and interact with a very specific group of constituents. Here are a few rules that, if followed, will drastically increase the effectiveness of your non-profit website’s content, helping you engage better with your target.

Focus On The Home Page

Content is more than the words on a website. It’s also about the way the site is organized.

The thing about most web users is that they are easily frustrated and distracted. The power to make a good first impression on them is in your home page. A great non-profit website design is user-friendly but still captures attention.

Once the website is live, test it yourself. See how easy it is to get through to information a user might be seeking, and adjust accordingly. Make sure that key actions such as donating or learning more are easy to take. Users like straightforward sites that do not need more than two or three clicks to get them to their selected task.

Know Your Audience

Whom are you targeting? Are you speaking their language in your content? The most important way to create content is by knowing whom it is geared towards and creating information that would certainly be both beneficial and interesting to them. Content is king, and if it does not meet the needs of your target audience, you will lose them.

non profit website design example for membership association

Unless your audience is a community of experts, keeping your content free of jargon will also do you some good; most people just want simple information that they can digest without having to look up difficult vocabulary. Either way, make sure your content is well organized and easy to navigate.

Share Your Mission

If you work for a non-profit organization, you probably seek to make a difference in people’s lives. Donors will want to know your mission and, hopefully, read a little bit about the communities that you are helping. Make sure your mission is clear.

In this digital era, videos have become one of the essential ways of communicating. You could have a few videos showing what it is that you do and how the user could help further your mission. Especially if you are trying to make a personal, emotional connection, or to convey complicated information, a video is the way to go.

Be Mobile

Studies show that most of today’s web browsing happens on a smartphone or other mobile device. You don’t want your site to be frustrating or unreachable to the majority of users. Your site simply must be mobile-friendly to be relevant.

Mobile-friendly sites have other advantages as well. If it only takes a tap to call your organization to volunteer or pledge, users may be more likely to do it. Whether your site is mobile-friendly or not also has a huge impact on your search ranking.

 

Keep Content Simple and Fresh

Your site is for information, and thus, it needs to be simple and to the point. For your content to capture attention and be easy to skim through, the most important parts should be visible. You can make it easy for your audience to find the main keywords by formatting your text so that headings clearly stand out and highlighting relevant information.

One of the biggest turn-offs in websites is stale information. No one is going to take the organization seriously if the content in there is outdated. Updating your content regularly brings people up to speed and keeps them reading. It will also improve your search ranking.

If it feels like creating new content takes too much time, you could create enough evergreen content and then schedule its release systematically. Here’s the catch, though; you cannot just put together anything that you find online. It has to be of value to your audience.

Calls To Action

Your site is a source of information and action. After informing your audience, always take the chance to call them to action.

non profit website design example with call to action

Let potential donors know how they can help your cause with their donations. If you rely on volunteers, make sure that signing up is easy and that the work required is communicated clearly. If you work on public policy, let your user base know how they can contact their representatives, and give them useful strategies if they do. Remind the people who care about your cause that they don’t have to be passive; they can have an impact, as well.

Make A Difference

These rules are simple but will help you create an advocacy website design that communicates as clearly as it educates. Remember that the quality of your website can directly affect how many people you reach and how many of those people will take action. Go ahead and create a masterpiece.

Ready for more tips or to see how we can help you put them into practice? Contact Hub & Spoke today to talk about websites for non-profits, a sector in which we have a lot of experience.

Web Design

How can website design push a non-profit to the next level?

A non-profit’s website should be a jumping-off point for visitors, helping educate and inform them on the core mission and values of the organization. From there, it should serve as a platform to convert them into a donor or volunteer, buying into the mission and helping to further the overall goals.

Powerful non-profit website design accounts for the fact that some people are ready to commit to the cause while others are just beginning their investigative journey.

With this in mind, let’s talk about four ways to pack more power into your website, ensuring it has value for visitors seeking to learn more about your organization and cause.

Use your blog wisely

Connect with like-minded people by sharing your successes and the positive impact of the organization regularly.

Having a blog is good for communicating with constituents regularly, but it’s also great for search marketing, as it helps your site appear relevant to Google. By focusing on regular content, your site will continue to be found, which in turn, helps share your mission and goals with others.

Use your blog to educate in an informal environment, showcasing success stories, video testimonials and press releases.

Also, make sure to keep people in the loop regarding upcoming events, plus, share photos from past events to show them what they might have missed.

Boost social media activity

Make those social sharing buttons pop to entice visitors to check-out what’s going at Twitter, Facebook, LinkedIn, YouTube, etc.

Because people enjoy media in different ways, you will engage a larger following by diversifying your online presence and focusing on multiple platforms. But remember, only focus on as many as you can actively manage. No one likes outdated social media accounts that sit there empty.

Also consider having a “social wall” or clearing house for all your social accounts in once place on the website. Here, users can quickly see all your recent activity from across the various platforms, as well as related activity, such as posts you’re tagged in, or posts from affiliated accounts.

Grow your email outreach list

Whether it’s a first-time visitor or a returning donor, you need to make sure email collection is part of the process.

Email addresses allow you to reach out to individuals directly and at less cost than other marketing means, so make it a goal to grow your email list.

Services like MailChimp, AWeber and Constant Contact make it easy to setup and manage a list, and many donor database applications integrate with email marketing platforms to ensure the lists can be used for future outreach.

Also consider grabbing a browser’ attention by offering exclusive content in exchange for their email address.

Offer fundraising and volunteer opportunities for those ready to commit

Volunteers are the heart and soul of many non-profits, so make it easy for them to sign up and get involved.

Through volunteer portals and email lists, you can ensure they’re ready to serve and get mobilized. A great website showcases the current volunteer openings and makes it simple to sign up.

Following these simple tips will help you take a generic “brochure site” to the next level, a website that is ready to inform and engage. At Hub & Spoke, we regularly work with non-profits, helping tell their story while finding them focus for their marketing and creative design.

Best Practices Web Design

How Data Can Improve Your Non-Profit’s Website

When you created your non-profit organization, you had a vision of what you hoped to accomplish, whether through advocacy, advancement or man power. With a fiery passion, you set out to do good and right by your cause.

You probably figured that your core audience would be much like yourself, so without any additional research, you went forth to raise awareness! Continue Reading

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