No longer do the “in your face” marketing tactics of the past work to win buyers over. In fact, many of them are actually turned off by marketers who try to force their products on them. As marketing strategies evolve, business owners are learning that the indirect approach of inbound marketing works better to win customers over.
Inbound marketing uses a combination of blogging, social media, SEO and webpages to attract customers to your business. Instead of taking your product or service to the customer, they come to you. You can follow these tips for the savvy and use inbound marketing to build your customer base. Continue Reading
Is inbound marketing right for my business? In short, yes. It’s smart to consider inbound marketing no matter what business you’re in. Inbound marketing is fast becoming the right strategy for promoting businesses because today’s customers don’t respond to traditional marketing tactics like they used to.
Does that mean it’s the only option you should use? Well, not exactly. You should always test a variety of communication channels to tell customers about what you have to offer and to see what they respond to.
Inbound marketing might be a good place to start, however, depending on what business you’re in. Let’s look at what inbound marketing means and some ways to tell if it’s right for you.
It’s been pretty much drilled into the heads of anyone interested in marketing their business or organization, they must be online. But “being online” is a lot different than it use to be. Being found online is now an intricate mix of search marketing and content marketing, with the goal of creating a funnel for your customers.
Content marketing has an overall goal of attracting and retaining customers. This takes knowledge of your target audience so you can create something they see as valuable.
What are the most important things to know about content marketing before you start posting articles and videos on your website, blog and social media accounts? Read on to find out. Continue Reading
Cold calls. Television commercials. Direct mail campaigns. Are you familiar with some of these marketing strategies? Your company’s message is likely not being fully heard if this is the only way you are communicating with your audience. These are all examples of outbound marketing.
The problem with outbound marketing methods is they are intrusive and interrupt people’s daily activities. These tactics seem pushy, and your audience might feel that they are being convinced to do or buy something they don’t need. Once they feel that way, they will hang up the phone, mute the t.v., or throw your flyer away. Continue Reading
Does your website have a Landing Page? Maybe you aren’t even sure. Or maybe you are confused about its use. Here’s some clarification on what exactly a landing page is and how to best utilize it in your website’s design.