No longer do the “in your face” marketing tactics of the past work to win buyers over. In fact, many of them are actually turned off by marketers who try to force their products on them. As marketing strategies evolve, business owners are learning that the indirect approach of inbound marketing works better to win customers over.
Inbound marketing uses a combination of blogging, social media, SEO and webpages to attract customers to your business. Instead of taking your product or service to the customer, they come to you. You can follow these tips for the savvy and use inbound marketing to build your customer base. Continue Reading