Hub & Spoke

Web Design

The Insurance Group’s New Blogging Site

Posted on 08/21/2013

The Insurance Group, the long standing and trusted partner covering all insurance needs throughout the state, came to Hub & Spoke needing a custom website for blogging with built-in search engine optimization.

The new TIG Compliance Curator was designed to help spread news about the health care law compliance to TIG’s clients in an easy to read and scan website. Using a simple color scheme with white space, we created a clean and simple aesthetic that matched the professional image of the Columbia based company.

It’s Not Just About the Design

The second part of the project called for us to update The Insurance Group’s search engine optimization relating to health care laws. SEO work takes us deep inside websites, reviewing code, analytics and data, helping us find solutions for our clients.

We’re Here to Help

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

Understanding the Power of Google Analytics

Posted on 08/12/2013

With a bricks and mortar store front, it is easy to determine how many people come to your shop in a given period and how interested they are in purchasing your offerings. When trying to determine a Website’s success however, it is not as easy since you cannot physically see your clientele and monitor their browsing and purchasing tendencies.

Enter Google Analytics; a free tool that can be embedded into your Website with a few simple lines of code.

A Powerful Data Miner

Essentially, Google Analytics turns your Website into a veritable data mine. The tool collects information about visitors to your site and collates it, creating detailed reports on how visitors are accessing your site and what they are doing once they get there. Armed with this powerful information, you will be better able to make decisions regarding your Web properties and their management in order to maximize your return on investment.

Information Delivered

Some of the basic information delivered by Google Analytics includes the types of devices being used to access your site, the pages most visited and the amount of time each person spends on your site. With this information, you can easily determine which pages are working on your site and which pages require some work to maintain the users’ attention. In understanding what devices are most commonly used to access your site, you can determine what type of site will work best for your target market.

Google Analytics will also enable you to learn what cities your visitors are hailing from, what search engines they are using to find you and what sites are referring them to your site. This information can help you understand how users are finding your site and what areas are weak and need your attention. This is particularly useful in determining what areas of your social media campaigns are driving the most traffic to your site. For example, if most of your visitors are coming to your site via Facebook, yet your concentration has been on LinkedIn, you can adjust the investment of your time accordingly.

Harnessing the Power of Google Analytics

Although we have only briefly touched on the power of Google Analytics, it should be clear that the information provided by this tool is invaluable to Website owners. Harnessing the power of Google Analytics will enable you to make decisions regarding your site that will help increase traffic, and lengthen the amount of time visitors are spending on your site once they arrive. Not only will that lead to higher conversions, it will also improve your search engine rankings.

Are You Reaching Your Full Potential

Trends Web Design

On the Go With Jefferson City Magazine

Posted on 08/09/2013

Whether at home, at work or at ease, Jefferson City Magazine provides compelling stories and news from around town. Wanting a modern, responsive website design Jefferson City Magazine called upon us to help.

The need for responsive design

With the majority of readers of Jefferson City Magazine on the go, adding a responsive web design was a must, allowing easy viewing on all devices.

Since the launch, an overwhelming majority of visitors have viewed the site from mobile devices, proving websites cannot be made for only one platform. Accompanying the responsive design, custom forms were created, allowing user voting and newsletter signup.

“This project really allowed us to try new things with a magazine website,” said Dak Dillon, creative director at Hub & Spoke. “They really had a blank slate from a web perspective, so we made the site simple and easy to navigate, along with working on all devices.”

Ready to go responsive? Let’s talk.

Trends

Explainer Videos

Posted on 07/25/2013

Explainer Videos Provide Maximum Return on Investment

Explainer videos are short online videos created to promote and explain a company, service or product while engaging viewers. Professional videos that are designed with engagement in mind capture an audience’s attention and are more successful at delivering their message than regular word content because humans absorb more information and remain engaged longer when several of their senses are used at one time to process information.

One of the reasons explainer videos have become wildly popular is because they produce high conversion rates. Studies have shown that 85% of consumers are more likely to purchase a product or service after watching an explainer video because they have a better understanding of what they are buying. Other studies have shown people will watch an explainer video two or three times when it is done well and will share the video with their peers if they find the information useful.

What Makes a Great Explainer Video?

A great explainer video is comprised of three main components that are designed to stimulate the senses as the information is being delivered: Entertainment, motion and information. By creating a professional video that is able to entertain your audience while delivering the who, what and why of your business, product or service while incorporating motion you will set your explainer video apart from the masses.

More than just relaying information in an entertaining format, great explainer videos will evoke an emotional response in your target audience and influence them to take action. In a survey conducted by Forbes, 52% of high-level executives said they were influenced to make a purchase after watching a great explainer video because they felt they understood the product or service and were compelled to make the purchase.

Benefits Beyond Conversions

High conversion rates are the obvious benefits to great explainer videos but there are others that are not immediately apparent. Websites that include video in their content consistently place higher in search engine rankings. Dated websites that feature endless text and images consistently perform lower in search results than sites that incorporate engaging video content. Videos also help lower your site’s “bounce rate” (viewers that click onto a page in your site and leave immediately) because they tend to hold the viewer’s attention, which also contributes to higher search engine rankings.

A great video will maximize your exposure as people view it and share it across their social media platforms or with people they believe will benefit from seeing it. Think of how many videos you have heard of going viral, meaning an exploded number of views in a very short time period. Those videos have provided immense exposure for the companies that created them.

Finally, explainer videos are an easily measured marketing device. You can quickly determine how many people are interested in your product or service by monitoring the number of views your video receives. Building your marketing platform around these products and services will greatly enhance your sales.

News Web Design

A responsive upgrade for the Columbia Business Times

Posted on 07/02/2013

The Columbia Business Times needed an evolution of their website.

At the forefront of Columbia business news, the Columbia Business Times needed to match their publication’s feel and style and bridge that experience to the web. We were eager to help create the new website.

Adding a flexible mobile experience was crucial, as readership is always on the go. With a responsive web design, reading articles and staying current is now accessible on all devices.

A choice between using a mobile site or desktop version is no longer needed. Now, it just works. We wanted to keep the design clean and simple, matching the same fonts and finishing touches of the printed magazine.

News Trends Web Design

Responsive: A Buzzword or Something I Need?

Posted on 05/17/2013

In a world of constant technological change, responsive web design (RWD) has become a constant when designing websites for viewers to access regardless of the size of their screen sizes. Based on flexible, fluid grids, RWD delivers a quality user experience whether the site is accessed on a large computer screen or a small smartphone one.

Why has RWD Become Such a Popular Buzzword?

In the very recent past, businesses had to decide whether or not to expand their web properties to include sites for mobile access. This generally meant two sites; one for desktop or laptop screens, and one for smaller mobile phone screens. Enter tablets, smart devices, HD screens and before you know it you would have to have a multitude of sites to reach every screen size and resolution on the market.

RWD allows for the creation of one site that works equally well on any screen size or mobile device. Carefully designed to be adaptive and flexible with the varying sizes and resolutions, RWD is flexible, it adapts and it just works!

Is RWD Enough for My Business?

Considering RWD is adaptable and flexible for many uses instead of creating sites for each type of screen and resolution, many people wonder if a responsive design site is “enough”. Contrary to the concept of simplification, a RWD site is NOT necessarily simplistic. It is meant to simplify and reduce costs for your web real estate only. The sophistication and design elements are up to you and your design team.

Companies of all sizes are using RWD with great success for their businesses. Perhaps the most glaring example is Microsoft, and their creation of Windows 8. Although Windows 8 is an operating system and not a web site, it gives you an idea of the flexibility behind RWD. The operating system is designed so it is easy to use and migrate from one screen type to another with very little difference in input techniques. Have you noticed the new styling of Microsoft’s website holdings recently? Their sites are also built upon RWD, and adapt well from one screen type to another.

Disney is another massive corporation that has embraced responsive web design and done so very successfully. Users can expect the same experience when they log on from their smartphones as they do when they log on from a desktop pc.

Make RWD Work for You

With mobile devices expected to overtake desktop and laptop usage before the end of 2014, it is time to make a move to ensure you do not lose out on valuable users. Call or contact us to discuss how we can make RWD work for you.

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