creative strategy

Branding Business

Branding 101: It’s An Investment

Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.

As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.

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The Five Myths Behind Your Company’s Online Presence

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Let’s face it, there’s a lot of advice out there, especially when it comes to marketing.

Everyone claims to be an expert; everyone thinks they can help you be #1 on Google. Good luck. Being found online is about more than a pretty website design. It takes strategy, thoughtfulness and, of course, eye-catching design.

So, what are the biggest pitfalls people believe about their website? Continue Reading

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