creative agency

Business The Process Web Design

Our Web Design Difference Works for You

Everyone likes to claim they are different, but at Hub & Spoke, our differences aren’t simply about personality and pizzazz. We save you money, without compromising quality.

Web design and development is one of those necessary expenses that can make or break a business in today’s competitive marketplace. At Hub & Spoke, we don’t nickel and dime our clients for the things it takes to maintain a website, like many agencies do. Instead, we focus on building the relationship, ensuring we know your needs and can continue to improve your marketing and design. Continue Reading

Web Design

Why Website Builders Aren’t Always The Best Option

When it comes to website design, you might be asking yourself if you should go with a DIY website builder or a professional creative agency.

Site builders, like Wix or Squarespace, might be a less expensive way to go, but they are not always the best option. The key is to figure out what your goal is for your new website.

Who are you hoping to reach, and how do you want it to look? Using a website builder essentially means you are completely on your own. (There are companies who will build your site with website builder for you, but the added cost negates the sole advantage of using a builder in the first place.) If that thought is a bit overwhelming, perhaps you should hire a creative agency to take the weight off your shoulders, help guide you through the process, and bolster your results.

Time

Going with a St. Louis creative agency will save you quite a bit of time. With a website builder, you will have to learn how the system works and play around until you get the hang of it. Then, you’ll have to work on polishing the design by yourself.

An agency knows what they’re doing from the get-go. They will be able to work on your site for you, so you have the time to take care of the hundred other things on your plate.

Flexibility

Website builders are often limited in the features they offer. You are stuck with generic templates that thousands of other websites employ, and you can’t add much customization—in the design or the functionality.

On the other hand, a creative agency will have coding experts who can add almost any feature, and make sure it works the way you want. The website will be built to your custom specifications, and it will be unique to your company.

Quality

Finally, if you choose to build your website on your own, you’ll be relying on your own talents to guide you through the process. Now, there’s no doubt that you’re talented, but you are also brand new to the world of website design. It will be up to you to decide not just how your site will look, but the best way it should be organized for ease of use, and how best to drive engagement such as sales or donations.

A creative agency, on the other hand, is made of experts who have handled dozens of website projects before. They will work with you to make sure the website looks and functions optimally. They will take advantage of tools like Google analytics to hone your website so that it is just right for the user.

The choice is yours. If you think working with a creative agency might be the best path, contact Hub & Spoke today to talk about your options.

Business Creative Agency

How To Choose The Right Creative Agency

Choosing the right creative agency for your company is not always easy, especially when some specialize in certain industries for greater impact.

The right agency can help you increase your marketing game by bringing in a team of experts with a fresh perspective who know how to skillfully execute projects and campaigns, from website designs that work on all devices to video production that boosts social engagement.

Here are a few tips to consider when choosing the right agency for your project. Continue Reading

Graphic Design News

Hub & Spoke captures another American Package Design Award

Missouri web design and creative agency, Hub & Spoke, has been honored with an American Package Design Award by GD USA for the second straight year.

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The winning work, part of our collaboration with Rock Bridge Brewing Company, combines art from Veteran Curt Bean of the Art of War Project to create a unique beer can design featuring a scene from “Moby Dick.”

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“It’s an honor to capture another package design award from GD USA,” said Dak Dillon, creative director at Hub & Spoke. “We continue to work with Rock Bridge Brewing Co. on new cans as they expand their production line, with each allowing us to honor a great program, the Art of War Project.”

For five decades, Graphic Design USA, a leading business-to-business magazine for graphic design professionals, has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards are the fastest growing, with over 2000 entries annually.

About Hub & Spoke
Hub & Spoke is a full-service creative agency, based in Columbia, Missouri. Hub & Spoke works with a diverse mix of clients to help them find focus for their marketing and creative design, online and offline. Hub & Spoke provides modern mobile friendly website design, graphic design, video production, search marketing services and photography.

About Graphic Design USA
For 51 years, Graphic Design USA has been the business-to-business magazine for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, monthly e-newsletters, an iPad App, a digital version of the magazine, and several Design Annuals covering the best in Graphic Design, Web Design, Package Design and Corporate Design. The publisher just completed a 50th anniversary editorial series featuring special reports on the greatest graphic designers, art directors, organizations, and projects (and much more) of the past half-century.

 

Search Engine Optimization Trends

The Long and Short of Effective Search Engine Optimization

By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading

© 2013 Web Design, Branding & Marketing Insights from Hub & Spoke.