Branding Content Marketing

Branding 101: Copywriting Matters in Branding

You might be reading this article for several reasons. Perhaps a social media post that piqued your interest brought you here. Perhaps you’re conducting research on marketing and branding agencies in St. Louis for a project you’re working on. Perhaps you’re simply scrolling through headlines of interest while you’re in line at the grocery store.

It hardly matters how you got here; you’re here because you need clarity on a specific topic: copywriting.

When it comes to branding, copywriting is a powerful factor. From your brand’s foundation to the content you send out to potential customers, copywriting is mandatory. Ultimately, your copywriting’s quality defines how your brand is perceived. Let’s review some branding components that stress how important copywriting is. Continue Reading

Search Engine Optimization Trends

Search Engine Optimization an Overview

Studies have shown that 95% of all Web traffic will enter a site that is returned on the first page of an Internet search. This means regardless of how great your site is if search engine optimization (SEO) techniques have not been employed to return your site on the first page of returned searches, you will miss a vast portion of potential visitors.  Several components to SEO have been revamped recently to improve the quality of sites returned highest in searches. This overview will touch on some of them. Continue Reading


What’s In a Name

The term “hub & spoke” has been used often since its inception in the early 1980’s by American Airlines. Generally, when we think of hub-and-spoke we think of air transportation (or a bicycle tire), with flights flying from one metropolis to another and finally on to their intended destination. The same can be said about a company with its brand, creative design and a unified message.

Much like the airline industry, we want to get people and businesses to their final destination. With a central idea or brand (the hub) we can extend products, services or a central message (the spoke). The different services connect to provide a united front or focus a single issue to relevance in the market.

The ability to reach new platforms can be daunting for startups, inaccessible for the budget-minded and often considered unnecessary for the established. At Hub & Spoke, we will work with you, no matter the size of your business or budget, to handcraft a unified message to fit your needs. We want to create an online presence for your message to reach out to potential customers and clients.

With a name like Hub & Spoke, we feel we picked a name which represents who we are and what we do.

What’s Your Hub? We have a Spoke for that.


  • – Brand
  • – Message
  • – Image



  • -Websites
  • -Graphic Design
  • -Videos
  • -Print
  • -Photography
  • -SEO
  • -Wordpress
  • -Copywriting

At Hub & Spoke our name is not only an aspect of what we do, but what we to aspire to achieve for all. For all your Hub & Spoke needs we have your solutions.

© 2013 Web Design, Branding & Marketing Insights from Hub & Spoke.