branding

Hub & Spoke recognized for print design and branding work in annual GD USA awards

Posted on 11/02/2017

Hub & Spoke has won seven American Graphic Design Awards from magazine Graphic Design USA, marking the third straight year of wins for the agency and its most ever in this particular competition.

Honoring the best in graphic and print design for over five decades, GD USA’s annual flagship awards competition recognizes the best work in the industry picked from over 10,000 entries.

Hub & Spoke’s winning work ranges the creative spectrum, from logo design and branding projects to poster design and social media marketing campaigns.

The winning work includes:

Logo Design for Cyntexa Health

Logo Design for John Wilhoit

Logo Design for Figment

Billboard Design for Columbia Farmers Market “Food From Home” Campaign

Poster Design for Missouri Contemporary Ballet’s “Surge”

“Find Focus” social campaign for Hub & Spoke

About Hub & Spoke
Hub & Spoke is a full-service web design and creative agency in St. Louis, Missouri. Hub & Spoke works with a diverse mix of clients in healthcare, advocacy, non-profit and professional services to help them find focus for their marketing and creative design, online and offline.

Branding Content Marketing

Branding 101: Copywriting Matters in Branding

Posted on 04/17/2017

You might be reading this article for several reasons. Perhaps a social media post that piqued your interest brought you here. Perhaps you’re conducting research on marketing and branding agencies in St. Louis for a project you’re working on. Perhaps you’re simply scrolling through headlines of interest while you’re in line at the grocery store.

It hardly matters how you got here; you’re here because you need clarity on a specific topic: copywriting.

When it comes to branding, copywriting is a powerful factor. From your brand’s foundation to the content you send out to potential customers, copywriting is mandatory. Ultimately, your copywriting’s quality defines how your brand is perceived. Let’s review some branding components that stress how important copywriting is. Continue Reading

Case Study Graphic Design

Capturing energy and movement for Missouri Contemporary Ballet’s ‘Live’

Posted on 04/11/2017

For nearly five years, since our launch, we’ve had a firm commitment to bringing our talents to bear in helping non-profits and the arts at Hub & Spoke.

One of our longest collaborators has been the Missouri Contemporary Ballet. From transforming their company’s design through a modern and flexible rebrand to launching a complete, responsive-web-design makeover, to designing their annual show posters and playbills, we’ve been there to help.

Branding

Branding 101: How to Make It Happen

Posted on 04/03/2017

At Hub & Spoke, we’ve often discussed how important is to keep your brand fresh. This article won’t rehash that point.

The following article is for businesses who have made the decision to go ahead with the rebranding process. The biggest question for such people is: “What do I do next?”

Branding Business

Branding 101: It’s An Investment

Posted on 03/22/2017

Without question, your brand is one of the most prized possessions of your business. It’s the visual representation of your company that customers, staff, and others see. The secret to stimulating activity from your target market is to mold how your brand is seen. Ultimately, your company’s bottom line is supported by the reactions of customers to your brand.

As such, one of the soundest investments a business can make is branding, particularly if the organization isn’t growing to expectations, is trying to expand, or hoping to refresh its image.

Branding Business

Branding 101: The Best Practices for a Rebrand

Posted on 03/13/2017

Helping many companies rebrand has allowed us to spot patterns. There are several strategies towards corporate and small business rebranding that can be very prosperous. And yet there are also some that result in expensive failures in the long run.

If you’ve chosen to undertake a rebranding initiative, we commend that decision. Your next step would be to educate yourself with the “dos” and “don’ts” of corporate branding. This will save you money, time, and frustration by helping ensure the success of your project—the first time. Continue Reading

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