Browsing Category

Best Practices

Best Practices Search Engine Optimization The Process Web Design

Auditing Your Website for a Successful Redesign

If you’re thinking of doing a website redesign, you probably have an inkling that there is something about your current website that is not quite working for you.

Whether you’re wanting to reorganize and update current content, work to improve your search ranking through SEO or just want a fresh redesign, a website audit is a great way to begin the process of figuring out what elements are amiss and how to right the ship.

An audit is also a good way to evaluate the effectiveness of your site overall and its marketing message, while helping you set goals and analytical data points to revisit after relaunch to gauge success. Continue Reading

Best Practices Web Design

How Data Can Improve Your Non-Profit’s Website

When you created your non-profit organization, you had a vision of what you hoped to accomplish, whether through advocacy, advancement or man power. With a fiery passion, you set out to do good and right by your cause.

You probably figured that your core audience would be much like yourself, so without any additional research, you went forth to raise awareness! Continue Reading

Best Practices Trends Web Design

Ensuring Your Website Meets ADA Compliance Standards

The American with Disabilities Act (ADA) was devised to prohibit disability-based discrimination. Although the ADA was enacted before the internet was invented, the Department of Justice has already determined access to websites and other electronic media to be covered by the statute. Legislation on website compliance is currently going through the amendment process and an updated amendment is expected by 2018.

hs_ada-webite_0025 Continue Reading

Best Practices Content Marketing Web Design

Creating Attractive Website Content That Fosters Engagement

It’s common knowledge that the average person’s attention span is increasingly short. We all live busier, faster lives than we used to live. This is especially true here on the internet, where we’re constantly bombarded by content and moving on to the next thing—whatever it is—only takes a click.

hs-ga-webite_0027

Nonetheless, people are quite willing to stick around if what they’re watching or reading is helpful and engaging, and it provides new insights and robust knowledge. This is where quality content comes in. Continue Reading

© 2016 Web Design, Branding & Marketing Insights from Hub & Spoke.