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Understanding the Power of Google Analytics

Posted on 08/12/2013

With a bricks and mortar store front, it is easy to determine how many people come to your shop in a given period and how interested they are in purchasing your offerings. When trying to determine a Website’s success however, it is not as easy since you cannot physically see your clientele and monitor their browsing and purchasing tendencies.

Enter Google Analytics; a free tool that can be embedded into your Website with a few simple lines of code.

A Powerful Data Miner

Essentially, Google Analytics turns your Website into a veritable data mine. The tool collects information about visitors to your site and collates it, creating detailed reports on how visitors are accessing your site and what they are doing once they get there. Armed with this powerful information, you will be better able to make decisions regarding your Web properties and their management in order to maximize your return on investment.

Information Delivered

Some of the basic information delivered by Google Analytics includes the types of devices being used to access your site, the pages most visited and the amount of time each person spends on your site. With this information, you can easily determine which pages are working on your site and which pages require some work to maintain the users’ attention. In understanding what devices are most commonly used to access your site, you can determine what type of site will work best for your target market.

Google Analytics will also enable you to learn what cities your visitors are hailing from, what search engines they are using to find you and what sites are referring them to your site. This information can help you understand how users are finding your site and what areas are weak and need your attention. This is particularly useful in determining what areas of your social media campaigns are driving the most traffic to your site. For example, if most of your visitors are coming to your site via Facebook, yet your concentration has been on LinkedIn, you can adjust the investment of your time accordingly.

Harnessing the Power of Google Analytics

Although we have only briefly touched on the power of Google Analytics, it should be clear that the information provided by this tool is invaluable to Website owners. Harnessing the power of Google Analytics will enable you to make decisions regarding your site that will help increase traffic, and lengthen the amount of time visitors are spending on your site once they arrive. Not only will that lead to higher conversions, it will also improve your search engine rankings.

Are You Reaching Your Full Potential

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

On the Go With Jefferson City Magazine

Posted on 08/09/2013

Whether at home, at work or at ease, Jefferson City Magazine provides compelling stories and news from around town. Wanting a modern, responsive website design Jefferson City Magazine called upon us to help.

The need for responsive design

With the majority of readers of Jefferson City Magazine on the go, adding a responsive web design was a must, allowing easy viewing on all devices.

Since the launch, an overwhelming majority of visitors have viewed the site from mobile devices, proving websites cannot be made for only one platform. Accompanying the responsive design, custom forms were created, allowing user voting and newsletter signup.

“This project really allowed us to try new things with a magazine website,” said Dak Dillon, creative director at Hub & Spoke. “They really had a blank slate from a web perspective, so we made the site simple and easy to navigate, along with working on all devices.”

Ready to go responsive? Let’s talk.

Trends

Explainer Videos

Posted on 07/25/2013

Explainer Videos Provide Maximum Return on Investment

Explainer videos are short online videos created to promote and explain a company, service or product while engaging viewers. Professional videos that are designed with engagement in mind capture an audience’s attention and are more successful at delivering their message than regular word content because humans absorb more information and remain engaged longer when several of their senses are used at one time to process information.

One of the reasons explainer videos have become wildly popular is because they produce high conversion rates. Studies have shown that 85% of consumers are more likely to purchase a product or service after watching an explainer video because they have a better understanding of what they are buying. Other studies have shown people will watch an explainer video two or three times when it is done well and will share the video with their peers if they find the information useful.

What Makes a Great Explainer Video?

A great explainer video is comprised of three main components that are designed to stimulate the senses as the information is being delivered: Entertainment, motion and information. By creating a professional video that is able to entertain your audience while delivering the who, what and why of your business, product or service while incorporating motion you will set your explainer video apart from the masses.

More than just relaying information in an entertaining format, great explainer videos will evoke an emotional response in your target audience and influence them to take action. In a survey conducted by Forbes, 52% of high-level executives said they were influenced to make a purchase after watching a great explainer video because they felt they understood the product or service and were compelled to make the purchase.

Benefits Beyond Conversions

High conversion rates are the obvious benefits to great explainer videos but there are others that are not immediately apparent. Websites that include video in their content consistently place higher in search engine rankings. Dated websites that feature endless text and images consistently perform lower in search results than sites that incorporate engaging video content. Videos also help lower your site’s “bounce rate” (viewers that click onto a page in your site and leave immediately) because they tend to hold the viewer’s attention, which also contributes to higher search engine rankings.

A great video will maximize your exposure as people view it and share it across their social media platforms or with people they believe will benefit from seeing it. Think of how many videos you have heard of going viral, meaning an exploded number of views in a very short time period. Those videos have provided immense exposure for the companies that created them.

Finally, explainer videos are an easily measured marketing device. You can quickly determine how many people are interested in your product or service by monitoring the number of views your video receives. Building your marketing platform around these products and services will greatly enhance your sales.

Trends

Improving Ecommerce with Website Flexibility

Posted on 06/27/2013

In a world of constant technological change, responsive web design (RWD) has become a constant when designing websites for viewers to access regardless of the size of their screen sizes. Based on flexible, fluid grids, RWD delivers a quality user experience whether the site is accessed on a large pc screen or a small smartphone one.

Why has RWD Become Such a Popular Buzzword?

In the very recent past, businesses had to decide whether or not to expand their web properties to include sites for mobile access. This generally meant two sites; one for desktop or laptop screens, and one for smaller mobile phone screens. Enter tablets, smart devices, HDMI screens and before you know it you would have to have a multitude of sites to reach every screen size and resolution on the market.

RWD allows for the creation of one site that works equally well on any screen size or mobile device. Carefully designed to be adaptive and flexible with the varying sizes and resolutions, RWD is flexible, it adapts and it just works!

Is RWD Enough for My Business?

Considering RWD is adaptable and flexible for many uses instead of creating sites for each type of screen and resolution, many people wonder if a responsive design site is “enough”. Contrary to the concept of simplification, a RWD site is NOT necessarily simplistic. It is meant to simplify and reduce costs for your web real estate only. The sophistication and design elements are up to you and your design team.

Companies of all sizes are using RWD with great success for their businesses. Perhaps the most glaring example is Microsoft, and their creation of Windows 8. Although Windows 8 is an operating system and not a web site, it gives you an idea of the flexibility behind RWD. The operating system is designed so it is easy to use and migrate from one screen type to another with very little difference in input techniques. Have you noticed the new styling of Microsoft’s website holdings recently? Their sites are also built upon RWD, and adapt well from one screen type to another.

Disney is another massive corporation that has embraced responsive web design and done so very successfully. Users can expect the same experience when they log on from their smartphones as they do when they log on from a desktop pc.

Which one, RWD or Mobile?

To build upon an earlier point, having a responsive website is a cohesive experience for your customers. When the customer visits your site on a computer, tablet or phone, the experience will always be the same. This includes updates; with your responsive site, updates to merchandise, operating hours, or the employment section will simultaneously happen across all devices. No longer will you have to update your desktop site, update your mobile site and finally update your app. We offer one change, all devices.

Make RWD Work for You

With mobile devices expected to overtake desktop and laptop usage before the end of 2014, it is time to make a move to ensure you do not lose out on valuable users. Contact us today to discuss how we can make RWD work for you.

Email Marketing Trends

Email Marketing Trends of 2013

Posted on 06/24/2013

Often times email marketing is overlooked as part of a connected brand. At Hub & Spoke, we know how to fully leverage every marketing medium. Here’s a look at some of the email marketing trends of 2013…

Now that you’ve seen the infographic, download our email marketing white paper “Reaching More Customers with Email.” Download today.

Hub & Spoke is here to help with more than just web design. Contact us today at hello@hubandspokecreative.com or 888-573-4482, to discuss email marketing and how it can help drive customers and brand exposure to your business.

Trends Web Design

My Take on Web Trends

Posted on 06/04/2013

The beginning of every year prognosticators in the tech world try to predict the upcoming trends…

That’s usually a good time to start, but, I don’t dabble in witchcraft or the occult, so I prefer to aim for the middle of the year. I get a better grasp of what is actually trending and developing.

Responsive web design

Of course this is number one. It’s the biggest buzz word in web design by far. By simply googling the name the results are amazing.

So what is it?

It’s not a surprise, technology has made us a mobile society. Constantly on the go, users of all mobile devices want ability to have access to their favorite websites anytime and anywhere. There was a short time when mobile sites or desktop versions of websites were acceptable. Not anymore.

Todays websites need to adapt and be flexible. Have the content of the full website with the versatility of a mobile site. With responsive web design, one site for every screen and device is the solution. Whether the device is an iPhone, iPad, Android or desktop, the website works. No more pinching to zoom or being redirected to another page. With responsive, it just works.

Infographics

What is the best way to share an idea, data or knowledge? The answer is through infographics.

An infographic is a visual tool used to display information by means of pictures and words. What is great about infographics are how easily they can be spread throughout the web and how clearly information can be read. With the use of colors, graphics, icons, statistics and facts anything can be made into one.

Infographics can be done about anything. News, sports, food and even infographics on infographics (yes, they’re out there). The possibilities are limitless. Providing easily accessible knowledge at a glance is perfect for us, the I need it now consumer.

Infinite Scrolling

The name easily explains the use. Scrolling to the bottom of the pages are non existent. When approaching the bottom of a website more content will continually load forever, or until you get bored or your head starts to hurt from the information overload.

Social media loves the infinite scroll. Twitter, Facebook, PInterest, Behance, YouTube and even Tumblr, all use infinite scrolling. For content rich sites like these, it makes perfect sense. This isn’t always the best choice for consumer or service based websites. But it’s certainly getting used by some big names.

While a few advantages of infinite scrolling exist, never having to click next page, faster browsing and greater exposure to content, it is not the best choice for some website design.

Parallax Scrolling

Even though parallax scrolling has been around since the early 1980’s, with the popularity of videos games, for website design it has taken a few years for the public to accept. The rise in popularity has lead to some very unique designs and some that fail to reach the mark.

The how is quite intriguing. The paralax effect is created by a the background and foreground images moving at different speeds; creating an illusion of depth.

I love the look of parallax scrolling. The added dimension brings an unique feature to the typical scrolling web page. Allowing for added elements which enhance a website, I look forward to seeing what some creative minds can improve upon it or design with it.

Social Integration

This is not much of trend as it is more of a requirement. How many websites can you name that don’t have social badges? Every business wants to have the social presence and marketing capability which these bring.

Social integration has many perks; free marketing, controlled content, easy interaction with customers and many more. Even though there are many positive aspects with social media integration, there are some drawbacks. No guaranteed revenue and constant updating can be a hassle and hard to see return on effort.

With popularity not slowing down, this part of website building is inevitable on any website. If privacy is reintroduced into society or something comes along to bring all into one, I will look forward to this trend taking a backseat, until then it will be everywhere.

Honorable mentions

Some others worth mentioning, fixed headers, single page design and content first, are trending as well. While being used quite frequently, I am holding off labeling them trends. The more I see on CSS awards or Awwwards, I’ll give in and consider them full fledge trends.

Lastly, I did not include a trend, simple or clean design, for one reason. Unlike like all the others, this should be a requirement for all websites. A proper website design should not be cluttered or look like the site was thrown together in 15 minutes from a teenager in a basement somewhere. This is just my opinion, I could be wrong.

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