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Search Engine Optimization Trends

The Long and Short of Effective Search Engine Optimization

By now, you should have a basic understanding of the main components involved in successful search engine optimization (SEO) if you have read the previous two articles we covered. The long and short of effective SEO is proper on-site protocols so search engine crawlers can index your site, optimized content with natural keyword placement, and engaging content that captures your target audience and increases sharing and reputable link-building. Continue Reading

Search Engine Optimization Trends

Search Engine Optimization an Overview

Studies have shown that 95% of all Web traffic will enter a site that is returned on the first page of an Internet search. This means regardless of how great your site is if search engine optimization (SEO) techniques have not been employed to return your site on the first page of returned searches, you will miss a vast portion of potential visitors.  Several components to SEO have been revamped recently to improve the quality of sites returned highest in searches. This overview will touch on some of them. Continue Reading

Trends Web Design

Understanding the Power of Google Analytics

With a bricks and mortar store front, it is easy to determine how many people come to your shop in a given period and how interested they are in purchasing your offerings. When trying to determine a Website’s success however, it is not as easy since you cannot physically see your clientele and monitor their browsing and purchasing tendencies.

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Enter Google Analytics; a free tool that can be embedded into your Website with a few simple lines of code.

A Powerful Data Miner

Essentially, Google Analytics turns your Website into a veritable data mine. The tool collects information about visitors to your site and collates it, creating detailed reports on how visitors are accessing your site and what they are doing once they get there. Armed with this powerful information, you will be better able to make decisions regarding your Web properties and their management in order to maximize your return on investment.

Information Delivered

Some of the basic information delivered by Google Analytics includes the types of devices being used to access your site, the pages most visited and the amount of time each person spends on your site. With this information, you can easily determine which pages are working on your site and which pages require some work to maintain the users’ attention. In understanding what devices are most commonly used to access your site, you can determine what type of site will work best for your target market.

Google Analytics will also enable you to learn what cities your visitors are hailing from, what search engines they are using to find you and what sites are referring them to your site. This information can help you understand how users are finding your site and what areas are weak and need your attention. This is particularly useful in determining what areas of your social media campaigns are driving the most traffic to your site. For example, if most of your visitors are coming to your site via Facebook, yet your concentration has been on LinkedIn, you can adjust the investment of your time accordingly.

Harnessing the Power of Google Analytics

Although we have only briefly touched on the power of Google Analytics, it should be clear that the information provided by this tool is invaluable to Website owners. Harnessing the power of Google Analytics will enable you to make decisions regarding your site that will help increase traffic, and lengthen the amount of time visitors are spending on your site once they arrive. Not only will that lead to higher conversions, it will also improve your search engine rankings.

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We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

Trends Web Design

On the Go With Jefferson City Magazine

Whether at home, at work or at ease, Jefferson City Magazine provides compelling stories and news from around town. Wanting a modern, responsive website design Jefferson City Magazine called upon us to help.

The need for responsive design

With the majority of readers of Jefferson City Magazine on the go, adding a responsive web design was a must, allowing easy viewing on all devices.

Since the launch, an overwhelming majority of visitors have viewed the site from mobile devices, proving websites cannot be made for only one platform. Accompanying the responsive design, custom forms were created, allowing user voting and newsletter signup.

“This project really allowed us to try new things with a magazine website,” said Dak Dillon, creative director at Hub & Spoke. “They really had a blank slate from a web perspective, so we made the site simple and easy to navigate, along with working on all devices.”

Ready to go responsive? Let’s talk.

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

© 2013 Hub & Spoke – Web Design & Marketing Insights.