If you’re thinking of doing a website redesign, you probably have an inkling that there is something about your current website that is not quite working for you.
Whether you’re wanting to reorganize and update current content, work to improve your search ranking through SEO or just want a fresh redesign, a website audit is a great way to begin the process of figuring out what elements are amiss and how to right the ship.
An audit is also a good way to evaluate the effectiveness of your site overall and its marketing message, while helping you set goals and analytical data points to revisit after relaunch to gauge success. Continue Reading