Branding Graphic Design

Why Do I Need Brand Standards?

A company’s brand is the main way a customer identifies them. A brand represents the company in several different aspects including online, in print and on their building.

When a customer recognizes branding they also recognize the company, what it stands for and whether or not it has a positive reputation. In fact, with a good design, a brand alone can be enough to pull in a potential customer and cause them to want to find out more about a company’s product or service.

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Trends Web Design

Top trends in nonprofit website design

The goal of a nonprofit organization’s website is pretty straightforward. A nonprofit wants to present itself in a manner which encourages individuals and organizations to donate money, time or other resources to further their cause.

If you work for a nonprofit organization and you find yourself tasked with creating or improving your organization’s web presence, you probably realize that this isn’t as simple as it may seem. Not just any website will do, if you want to boost awareness for your nonprofit.


Every website (whether for a nonprofit or not) should draw people in, and tell them why they should care about your mission. In order to make this happen effectively, you should be aware of some important design trends for nonprofit websites.

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Search Engine Optimization Web Design

10 signs you should invest In a new website design

Your website is your online identity. It’s probably also fair to say that however your website looks and behaves will inform most of your audience’s opinion of you. So, if you’re sites clunky, your audience may negatively perceive your business.

To change your target audience’s overall perception of your brand, take a careful look at your website design. If it suffers from one or more of these design issues, it’s time to invest in a new website design. Continue Reading

Branding Graphic Design Trends Web Design

5 tips on designing for your target audience

Whether you are a new business, organization or brand you’ve likely spent a lot of time researching your target audience.

You have to know who you are talking to in order to properly market your products or services. You also need to know how to talk to your audience. What forms of communication are they most responsive to? Websites, social media, print materials, mailers? Once you have a solid idea of who you’re talking to and how to do it, you have to design your marketing campaign.

Designing for your target audience can make or break you. Your overall design is your first impression to your target audience, and you only get one first impression. To make sure you turn your first introduction into a lasting relationship, read on for 5 tips on how to design for your target audience. Continue Reading

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