graphic design

A responsive upgrade for the Columbia Business Times

Posted on 07/02/2013

The Columbia Business Times needed an evolution of their website.

At the forefront of Columbia business news, the Columbia Business Times needed to match their publication’s feel and style and bridge that experience to the web. We were eager to help create the new website.

Adding a flexible mobile experience was crucial, as readership is always on the go. With a responsive web design, reading articles and staying current is now accessible on all devices.

A choice between using a mobile site or desktop version is no longer needed. Now, it just works. We wanted to keep the design clean and simple, matching the same fonts and finishing touches of the printed magazine.

We believe your website should represent who you are and what you do, intersecting great design with user accessibility. We strive to meet the needs of each client no matter how unique. Contact us today to schedule a meeting or just to talk.

Posters for Alice’s Adventures in Wonderland

Posted on 05/24/2013

We recently had the pleasure of working with the Missouri Contemporary Ballet on its latest show, Alice’s Adventures in Wonderland.

We had the fantastic opportunity to design four unique posters which are showcased around town and in local publications. Each poster focused on different scenes from the play. The opportunity to work on a project such as this was a definite thrill.

We are always delighted for the chance to work with nonprofits around town.

Internships News

Welcoming Our New Interns

Posted on 05/22/2013

We are pleased to introduce two new interns, Kaylyn Crane and Nic Ford.

Joining our graphic design team, Kaylyn and Nic will get the opportunity to learn and further their knowledge in print design, web design, Adobe Creative Suites and whatever fun stuff we can think of.

Kaylyn is a senior at Stephens College majoring in graphic design.

Why did you choose to go into design

From my time spent in finance with the Air Force, I knew I wanted to do something creative. There are so many aspects of graphic design it will allow me to get a job anywhere.

What do you like most about design

I love the ideation part, getting to come with really creative ideas and designs.

Outside of work

I like to run. I’m currently preparing for cross country and just completed my third marathon. I really love cats too.

Favorite superhero

Catwoman, even though not a superhero, I like her the best.

Favorite movies

Lord of the Ring and Moulin Rouge

Nic is a senior at the University of Missouri majoring in graphic design

Why did you choose to go into design

I’ve always loved art and computers and I found a perfect match between the two.

What do you like most about design

I like how I can convey a particular message or promote a certain feeling with design.

Outside of work

Play sports, be around family and friends and play video games

Favorite superhero

Flash

Favorite movies

Lord of the Rings and Hot Rod

News

Non-Profit Web Design in Our Community

Posted on 04/08/2013

For all businesses and organizations, marketing is a fundamental service to stay relevant in a busy world.

For organizations such as non-profits and non governmental organizations (NGO), it can be difficult to balance helping the community as well generating revenue and attention. Far too often these organizations find themselves trapped under a limited or strictly volunteer budget.

We feel we can do more for those who help others.

Throughout our time working with businesses in and around Missouri, we have had several fortunate opportunities to provide support to local non-profits and NGO’s. The ability to provide what we do best(web design, graphic design and marketing) to those around the community who help others is pure delight for us.

While working with The Boys and Girls Club of Columbia, MO, The Missouri Contemporary Ballet, Rootin’ Tootin’ Chili Cookoff and Fulton Street Fair we have been able to meet several individuals, building a lasting partnership with each organization.

Whether is was designing a website, providing photography or updating marketing campaigns, we love having the ability to give back and help tell the stories for those organizations making a difference in our community.

At Hub & Spoke, we provide original design and the utmost quality to each and every client.

Treating a project whether it’s for a non-profit, a major corporation or a small business the same is an advantage we extend for all.

We offer a full service of web design, graphic design, photography, video production, print design and much more to every client. Interesting in learning more? Contact Us today to see how Hub & Spoke can help, no matter your organizations size.

News Trends Web Design

Mobile Web Site Design: A Primer

Posted on 03/27/2013

We can all agree, being accessible on mobile is a priority. That’s where most agreement about mobile sites end.

Businesses seem to be fixated on a simple mobile site, one that’s cheap and has almost no information. I feel as if I am always asking clients, why not have a full site on mobile, with great content, and at a great price?

I recently read an ad promoting mobile website design in Columbia, Mo. It’s a great idea, providing mobile ready websites to businesses needing to expand information to consumers…Now here comes the problem: the mobile site is a separate site from the original, which probably has great content, information and it’s own flair.

Thinking you only need basic information, like an address and phone number, is limiting potential.

The mobile site is stripping down the meat of the site.

Users who visit your website from a mobile device are automatically directed to the mobile version. When they can’t find what they are looking for, they switch to the full site. Herein lies the problem.

Full website viewing was not intended to take place on a tiny screen, leaving an irritating experience for users. Constantly zooming in and out and scrolling around the page is definitely not my cup of tea, and I’m guessing not many others either.

What’s the solution?

We believe in responsive web design, which creates a website that works on desktop and mobile. We create one site that is accessible on mobile and scales properly, giving a rich experience to customers using mobile devices.

Having a mobile site which is also your full website can take the frustration away from customers and unify an already great website.

How?

With responsive web design, we bring the capability of full desktop and mobile browsing into one. WIth responsive web design, the website will automatically format to the screen size the customer is using. No longer are two separate websites, mobile and desktop, needed.

We know without a well constructed web experience customers are less likely to come back. Together we’ll work to achieve your ultimate goal and bring you the best the web has to offer. We are your Columbia, MO experts in web design, responsive web design and graphic design.

Uncategorized

What’s In a Name

Posted on 02/24/2013

The term “hub & spoke” has been used often since its inception in the early 1980’s by American Airlines. Generally, when we think of hub-and-spoke we think of air transportation (or a bicycle tire), with flights flying from one metropolis to another and finally on to their intended destination. The same can be said about a company with its brand, creative design and a unified message.

Much like the airline industry, we want to get people and businesses to their final destination. With a central idea or brand (the hub) we can extend products, services or a central message (the spoke). The different services connect to provide a united front or focus a single issue to relevance in the market.

The ability to reach new platforms can be daunting for startups, inaccessible for the budget-minded and often considered unnecessary for the established. At Hub & Spoke, we will work with you, no matter the size of your business or budget, to handcraft a unified message to fit your needs. We want to create an online presence for your message to reach out to potential customers and clients.

With a name like Hub & Spoke, we feel we picked a name which represents who we are and what we do.

What’s Your Hub? We have a Spoke for that.

Hub

– Brand
– Message
– Image

Spoke

-Websites
-Graphic Design
-Videos
-Print
-Photography
-SEO
-Wordpress
-Copywriting

At Hub & Spoke our name is not only an aspect of what we do, but what we to aspire to achieve for all. For all your Hub & Spoke needs we have your solutions.

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