Social media is the newest and best way to increase web word-of-mouth about your brand. It is quickly becoming the most effective way to drive traffic to company websites and improve search engine ranking through social signals (likes, shares, votes, pins, or views). Like any other marketing method, social media use needs to be strategic. It does little good for a company to have largely inactive pages on every possible social media platform. Small businesses can use social media to create buzz about their brand and even increase sales, but choosing the right sites to engage with is key. Continue Reading
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