If you are looking for a well-crafted logo then you need to understand the qualities of good logo design and branding. These qualities include: recognizability, instantaneous communication, and adaptability.
brand
A company’s brand is the main way a customer identifies them. A brand represents the company in several different aspects including online, in print and on their building.
When a customer recognizes branding they also recognize the company, what it stands for and whether or not it has a positive reputation. In fact, with a good design, a brand alone can be enough to pull in a potential customer and cause them to want to find out more about a company’s product or service.